In an ever-evolving luxury beauty market, brands must balance cost management and innovative marketing strategies with the demand for high-quality, exclusive products to cater to both traditional affluent buyers and a younger, more diverse generation.
French beauty major L’Oréal has signed a deal to acquire Natura &Co-owned Australian luxury skin care brand Aesop in a deal set to propel global growth for the cult, clean aesthetic brand.
Beauty brands are being tipped to join the non-fungible token (NFT) bandwagon to forge closer bonds with their most loyal customers, something that is becoming increasingly difficult to do today, according to a Web 3 expert.
International beauty major L’Oréal has reported a significant rise in full-year 2021 sales and net profit globally, with Latin America and North Asia performing particularly well and business in its Luxe and Active Cosmetics divisions leading the surge.
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Dutch beauty major Rituals has achieved B Corp status after three years of transformation, forming part of a much wider vision to blur the beautiful with the good, according to its CEO.
Beauty major L’Oréal and luxury fashion house Prada are driving international noise around their first fragrance launch – an innovation that marks the first of many designed to build out a highly competitive global beauty brand, an executive says.
The newly-launched premium fragrance, color cosmetics, and body care brand sets its sights on the US as it hopes to leverage the region’s status as the biggest cosmetics market in the world.
US luxury brand RéVive Skincare wants to expand its international footprint further and continue fast-paced product launches beyond North America, notably Eastern and Western Europe and the Middle East, its CEO says.
The global luxury goods market will shrink dramatically in the face of the ongoing coronavirus (COVID-19) crisis, with significant downgrades expected in Switzerland, Germany, Italy and France, says Euromonitor International.
Global beauty major L'Oréal has signed a long-term license agreement with high-end Italian fashion house Prada to develop a luxury beauty line it says will be an ‘ideal complement’ to its Luxe brands.
L’Oréal has secured strong third-quarter earnings across its global business, driven largely by dynamic growth in its Luxe and Active divisions and business has accelerated across Eastern Europe.
With everyone banging on about how well positioned the personal care market is in the current economic downturn, it might be easy to imagine that the sector will have a relatively soft ride. But will it?