Lisa Wilson

fragrance expert Lisa Wilson, principal at Scent&Strategy

Part 4 of 4

Natural Fragrance: scents and trends

By Deanna Utroske

Market trends and popular scent notes influence what natural fragrance makers are formulating, where these personal care products and perfumes are being sold, and how the supply chain is evolving.

fragrance expert Lisa Wilson, principal at Scent&Strategy

Part 2 of 4

Natural Fragrance: trading on exclusivity and purity

By Deanna Utroske

Ingredients used to formulate natural perfumes and scented personal care products differ from conventional ingredients, and this presents a challenge for brands. At the same time it’s an opportunity to develop and sell uniquely valuable product.

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