Its trio of mass-market skin care brands saw impressive growth for the German company by the end of Q3, while sales of luxury brand La Prairie continued to decline.
International skin care major Beiersdorf has reported a rise in group sales and net profit for the full year of 2021, with significant growth in Latin and North America.
German-based personal care giants Beiersdorf has created a new skin
care concept for its premium end La Prairie range containing gold
extracts - an ingredient more frequently seen in colour cosmetic
products.
Europeans may be living longer, but they do not want to look older,
and are willing to pay any price to attain this goal, as
Beiersdorf's results show.
![Skin care major Beiersdorf says its flagship Nivea brand performed particularly well during 2021 thanks to product innovations and expansion in Europe [Image: Beiersforf]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/beiersdorf-full-year-2021-net-profit-sales-rise-with-strong-growth-in-americas-and-nivea/13287349-1-eng-GB/Beiersdorf-full-year-2021-net-profit-sales-rise-with-strong-growth-in-Americas-and-Nivea.jpg)
