It Cosmetics

L’Oréal will acquire skincare, makeup company IT Cosmetics for 1.2 bn

L’Oréal will acquire IT Cosmetics

By Deanna Utroske

Friday afternoon, the self-proclaimed world’s leading beauty company announced the signing of a deal to purchase skin care and makeup brand IT Cosmetics for over $1bn — validation of IT Cosmetics’ hard-earned reputation for innovation and consumer loyalty.