Gulf markets offer a huge opportunity for online beauty sales due to rising demand from young consumers, claims the firm behind Nykaa, an e-commerce outfit that has enjoyed significant success in India.
India-based skin care brand Brillare is kicking off its zero-dilution initiative which will see the brand phase out the use of water as well as synthetic ingredients in its formulations in bid to meet the demand for clean and natural beauty products.
India’s Forest Essentials believes its launch with UK beauty e-tailer lookfantastic will help it to boost its international appeal as prepares to expand its footprint to the Middle East, South East Asia and the US in the next few years.
New Zealand-based Organic Riot is eyeing huge opportunities in mature beauty markets such as the US, where it believes its emphasis on sustainability and traceability has helped it to stand out in a saturated natural and organic skin care market.
US-based Northern Technologies International Corporation (NTIC) has formed Natur-Tec India, a majority-owned venture that will be based in Chennai, with the aim of targeting India and other South Asian markets.
The modern man is concerned with his appearance and is increasingly aware of the benefits associated with a proper beauty regime and this, in turn, is driving the growth of the global men’s grooming market.