On the premise that different consumer demographics appreciate different product customization and retail options, the new HairRx brand is set to make its retail debut on QVC before the year is out.
The skin care product line, tailored to meet the needs and expectations of millennials, somehow manages to encompass nearly every trend associated with this unique generation of beauty consumers.
Today, women of all ages shop for cosmetics with a fresh curiosity and digital sophistication. This week in New York City, CEW brought together industry experts to analyse how leading brands and modern consumers interact in real time.
Beauty behemoth Estée Lauder is aiming to target millennials with company CEO Fabrizio Freda saying it is an important focus, and has lined up the Lauder and Clinique brands to do this.
The growing influence from the millennial generation means that beauty care players need to ensure they are engaging people to deliver a unique experience. With this in mind, CosmeticsDesign-Europe.com spoke with Verna Talcott at Dow Corning to discuss...
The recent Beauty Futures Forum conducted by trends forecasting agency 'The Future Laboratory' identified what we can expect next in terms of original concepts and different ways of targeting beauty consumers post-recession. Here, our expert...
Cosmetics consumers, young and old, offer cosmetics companies great potential if targeted correctly, says Vivienne Rudd, with regards to how differentiation is key for different generations.
