Generation Y

image courtesy of the brand

Profile Pro launches customized hair care for women 30+

By Deanna Utroske

On the premise that different consumer demographics appreciate different product customization and retail options, the new HairRx brand is set to make its retail debut on QVC before the year is out.

WASO skin care (image courtesy of Shiseido)

Shiseido’s new brand WASO launches in US next month

By Deanna Utroske

The skin care product line, tailored to meet the needs and expectations of millennials, somehow manages to encompass nearly every trend associated with this unique generation of beauty consumers.

Millennial Beauty: it’s not a generation, it’s an imperative

Millennial Beauty: it’s not a generation, it’s an imperative

By Deanna Utroske

Today, women of all ages shop for cosmetics with a fresh curiosity and digital sophistication. This week in New York City, CEW brought together industry experts to analyse how leading brands and modern consumers interact in real time.

Millennial generation engage more and they want to prevent ageing

Millennial generation engage more and they want to prevent ageing

By Andrew MCDOUGALL

The growing influence from the millennial generation means that beauty care players need to ensure they are engaging people to deliver a unique experience. With this in mind, CosmeticsDesign-Europe.com spoke with Verna Talcott at Dow Corning to discuss...

Future Beauty Trends: Finding the right target

Guest Blog

Future Beauty Trends: Finding the right target

By Imogen Matthews

The recent Beauty Futures Forum conducted by trends forecasting agency 'The Future Laboratory' identified what we can expect next in terms of original concepts and different ways of targeting beauty consumers post-recession. Here, our expert...

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