US female consumers expressed their frustrations last week following reports that the same toiletries marketed at men and women - such as deodorant, are more expensive for women. Cosmetics Design looks into the matter..
Rising female consumer uptake of the traditionally male-focused Old Spice brand from P&G throws a spotlight on the careful negotiation beauty brands need to make with gendered branding as the male grooming sector continues to rise.
Male grooming has moved away from the ‘metrosexual’ tag and become much wider accepted, but brands and retailers are urged to steer clear of overtly ‘female’ brands, making branding, packaging and dedicated retail channels important to future growth according...
Male grooming has reached such heights that a new term has been
coined for the section of men that are outside of the traditional
brackets. The 'Ubersexual man' is said to be a potential goldmine
for global manufacturers...
France-based fragrance and cosmetics packaging provider Valois has
unveiled its new Evocation flacon concept at last week's Luxe Pack
exhibition in Monaco, highlighting the design's ease of use and