In the second part of this series, CosmeticsDesign explores how brand leaders Olowe, Chan, and Lee have navigated the financial stresses of a post-COVID world, embraced the advent of TikTok and social media marketing, and shared their understanding of...
In this two-part series, CosmeticsDesign interviews three Gen Z cosmetics and beauty brand leaders who have built platforms to grow trust, foster inclusivity and value diversity among their target consumer demographic.
Now available to US beauty consumers, the A’pieu brand looks to expand its targeted audience of Gen Z shoppers through products like the unique Juicy Pang Water Blusher.
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
Exclusive insights from a host of thriving beauty brands have revealed how firms can understand the purchasing behaviours of Gen Zs and better connect with them, while also exploring how this radical generation could fundamentally change the industry...
South Korean firm LG Household & Health Care is set to enter the beauty tech space with a mini tattoo printer that it plans to launch in North America in the fourth quarter of this year.
Beauty brands must start to create camera-first digital strategies because consumer interaction with the tool is evolving fast, particularly amongst Gen Z and Millennial beauty seekers on Snapchat, say executives at Snap Inc.
UK high street cosmetics brand Lottie London is expanding fast, developing trend-forward beauty items inspired by social media buzz amongst its Gen Z target audience, its founder says.
Sephora’s acquisition of British beauty e-commerce major Feelunique and tie-up with German online fashion retailer Zalando are clearly part of a move to capture younger beauty consumers, notably millennials and Gen Z, says an analyst.
![The COVID-19 crisis has fuelled important shifts among Gen Z beauty consumers around gender, image and mental health [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/beauty-trends-gen-z-post-covid-show-unconventional-gender-fluid-escapism-important-says-verve/15710946-1-eng-GB/Beauty-trends-Gen-Z-post-COVID-show-unconventional-gender-fluid-escapism-important-says-Verve.jpg)
![LG H&H is set to enter the beauty tech space with a mini tattoo printer. [LG H&H]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/02/14/lg-h-h-ventures-into-beauty-tech-with-mini-tattoo-printer-for-north-american-market/13191222-1-eng-GB/LG-H-H-ventures-into-beauty-tech-with-mini-tattoo-printer-for-North-American-market.jpg)
![Gen Z and Millennial Snapchat users in particular are engaging heavily with what the camera tool can offer in the app [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/01/snapchat-says-beauty-engagement-with-virtual-try-ons-via-cameras-rising-fast/13056609-1-eng-GB/Snapchat-says-beauty-engagement-with-virtual-try-ons-via-cameras-rising-fast.jpg)
![Lottie London most recently teamed up with My Little Pony, developing a line of beauty products and tools ahead of the 2021 film launch [Image: Lottie London]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/08/lottie-london-says-quick-innovation-inclusivity-and-sustainability-key-for-gen-z-consumers/12992707-1-eng-GB/Lottie-London-says-quick-innovation-inclusivity-and-sustainability-key-for-Gen-Z-consumers.jpg)
![Sephora recently confirmed its acquisition of Feelunique and announced a tie-up with German fashion e-tailer Zalando - two moves set to stretch its online reach and engagement with younger beauty consumers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/sephora-feelunique-acquisition-and-zalando-tie-up-clearly-targets-millennial-gen-z-online-beauty-consumers/12685233-1-eng-GB/Sephora-Feelunique-acquisition-and-Zalando-tie-up-clearly-targets-millennial-Gen-Z-online-beauty-consumers.jpg)
