As consumers continue to seek out cost-effective cosmetics options, beauty brand iMethod Beauty has gained traction with shoppers looking for products that save time and money without sacrificing results.
Recent research from social tool Pulsar reveals the latest in leading brow beauty trends on social media, detailing the brands, descriptions, how-tos and hashtags capturing the attention of brow fans.
Today, Perfect Corp. and Benefit Cosmetics launched a new WeChat mini program that lets mobile beauty consumers choose the right eyebrow look before an in-store appointment.
![Consumers are shopping with more intention, impacting desires, needs and expectations in the beauty category in 2023 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/beautystreams-cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends/16267621-1-eng-GB/Beautystreams-Cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends.jpg)
