Online beauty customer reviews in 2020 showed a sharp decline in sentiment across hair care, largely fuelled by product dissatisfaction around DIY hair colour kits and shipping issues, according to AI data specialist Revuze.
The personalised beauty space is morphing from expert-led to consumer-driven as people become accustomed to a do-it-yourself digital approach and this involvement is likely to stay, says an FMCG consultant.
Beauty brands have the opportunity to innovate and develop do-it-yourself products as consumers are increasingly looking such products for well-being entertainment during the novel coronavirus (COVID-19) pandemic.
Consumers are talking a lot about moisturising, vitamins and DIY in beauty, with all three topics trending positively in global customer reviews, according to AI data specialist Revuze.
Consumers consider perfume an excellent way to express uniqueness and boost confidence, offering significant potential to develop personalised fragrances, says Mintel.
In her Indie Beauty Profile, Stephanie Leshney, founder of the blend-it-yourself kids personal care brand Dabble & Dollop, talks about how her experience in the cosmetics and personal care ingredient business informed the brand she is building now...
This week, My Magic Mud is exhibiting at the Indie Beauty Expo in New York City. But Cosmetics Design caught up with CEO Jessica Arman last month in Las Vegas, Nevada, to learn how this dirt-based beauty brand that launched with a single product—a tooth...
