The personalised beauty space is morphing from expert-led to consumer-driven as people become accustomed to a do-it-yourself digital approach and this involvement is likely to stay, says an FMCG consultant.
UK e-commerce major The Hut Group has aggressively expanded in recent months, propelling it way ahead of competitors in health and beauty, but it must now deepen its customer base to continue leading in such a crowded market, says GlobalData.
D2C beauty is everything in 2020. So cosmetics, personal care, and fragrance brands of every size are investing and expanding to get in front of consumers online. And that’s just what Coty is doing with KylieSkin in 4 new markets.
The UK-based ecommerce company partners with and purchases lifestyle, fashion, nutrition, and beauty brands to help them win in the D2C marketplace. And that’s exactly where this popular prestige skin care brand is going.