Using AR technology, the beauty maker has created a new tool for consumers to virtually test and shop full looks online in real time from any device. And Coty has plans to upgrade and roll out this sort of tech for all its color cosmetics brands.
‘Easy, Breezy, Beautiful’ is out and ‘I Am What I Make Up’ is in. The beauty brand has more than just a new slogan and brand voice, there’s a series of newly enlisted spokespeople as well as plans for new packaging and product designs, a shift in the...
In recent weeks, the at mass beauty brand has gotten serious about influencers and opened an interactive NYC pop-up shop. Now the brand has announced Issa Rae as its latest ambassador.
