Consumers

'Intense, personal and emotional': How beauty communities saved Indies during COVID-19

10-Jul-2020 By Kacey Culliney

Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.

Special Edition: Emotions and Wellbeing

Consumer psychologist: Emotions will always grab attention in a world of ‘cognitive misers’

12-May-2020 By Kacey Culliney

Consumers have very limited cognitive capacity for paying attention and making decisions, but emotional advertising will innately grab their attention and can be powerful short- and long-term, says an expert.

‘Pampering’ the most-anticipated consumer activity after COVID-19 quarantine, finds Kantar

16-Apr-2020 By Kacey Culliney

Consumers in coronavirus (COVID-19) lockdown are looking forward to plenty the other side, but beauty therapy tops the ranks – way ahead of eating out, socialising and travel, according to Kantar.

Consumers see the beauty world through screens – marketers take note!

13-Mar-2015 By Andrew MCDOUGALL

The purchasing behaviour of hair and skin care products does not match many brands’ marketing strategies as the dynamics of beauty marketing have changed across the globe – so it is time to respond to this new digital world we live in…

US consumer trends to influence beauty and skin care brands in 2015

28-Oct-2014 By Deanna Utroske

Mintel just released its trends report for the coming year, and some personal care brands are ahead of the curve, developing products and consumer relationship solutions that anticipate emerging consumer expectations.

Natural trumps organic in cosmetics marketing, says advertising exec

06-Dec-2010 By Katie Bird

The word natural has a powerful positive meaning for consumers, more so than organic, when it comes to cosmetics and personal care products, according to Suzanne Shelton, of the Shelton Group.