A new survey focusing on beauty consumer trends from PowerReviews underscores the importance of securing good online product ratings and reviews, while also pointing to the importance of hitting the right spot with sampling, including finding the right...
A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.
A recent study by DTC ecommerce data company ESW stresses how Millennial and Gen Z consumers are willing to explore international destinations, but will still stop short if the price tag is considered to be too high or a brand is not being truly authentic.
Overall trends in purchasing behavior both on and offline as well as purchasing dynamics indicate healthy growth in the Beauty and Personal Care product categories overall despite the pressure of rising inflation in average product prices.
Trends like ‘category inclusion,’ ‘price accessibility,’ and ‘elimination of ageism in marketing’ are gaining traction in the cosmetics and personal care product industries to better meet consumer needs for more diverse and inclusive product offerings.
In the second part of this series, CosmeticsDesign explores how brand leaders Olowe, Chan, and Lee have navigated the financial stresses of a post-COVID world, embraced the advent of TikTok and social media marketing, and shared their understanding of...
In this two-part series, CosmeticsDesign interviews three Gen Z cosmetics and beauty brand leaders who have built platforms to grow trust, foster inclusivity and value diversity among their target consumer demographic.
Gen Z consumers are a driving force behind rising artificial nail sales, but Millennials and Gen Xers are also bolstering the trend, a recent NIQ report has revealed.
Now available to US beauty consumers, the A’pieu brand looks to expand its targeted audience of Gen Z shoppers through products like the unique Juicy Pang Water Blusher.
Long-lasting products, mood-boosting offerings and engaging experiences are more important than ever as consumers navigate the ongoing cost-of-living crisis globally, says the head of beauty and personal care research at Mintel.
International personal care major Colgate-Palmolive is heavily invested in the digitisation of its business, building out augmented factories, clean data rooms and digital shelf innovation to drive growth globally.
Trending skin care routine adequately addresses the unique needs of a younger consumer demographic, but what does this mean for manufacturers looking to improve targeted marketing efforts?
JCPenney continues to pivot to meet post-pandemic shopping trends, with the retailer already halfway through the rollout of its beauty store-within-a-store concept.
As more beauty consumers shop in brick-and-mortar stores, what are retailers doing to convince people to step away from their smartphones and go IRL again?
Lynda Searby talks the democratization of science, the rise of intimate personal care and ‘tweakments’, and what beauty stores of the future need to look like, with Mintel’s Andrew McDougall.
More than a quarter of Americans live with a disability, but the beauty and personal care industry's focus on creating products for these consumers is scant, according to Mintel.
Daily-use products with UV protection will be a key driver of global beauty growth in years to come, as changes to the weather and consumer knowledge push it into a very real daily need space, says the CEO of L’Oréal.
The concern over long COVID and its impact on skin health will drive consumer demand for safety, thereby pushing more cosmetic companies to develop products in accordance with the ISO natural origin index, according to a new review.
Getting your skin analysed from static selfies is set to become a thing of the past as beauty tech firms move to develop new technology to analyse skin and even hair with videos taken with your smartphone.
Consumers live in a multisensory world where perception and experiences are defined by the human senses, and the beauty industry must keep this front-of-mind during product design and development, says a leading experimental psychologist.
Beauty tech investments have largely focused on digital and e-commerce, but consumers are looking for technology in-store as well to improve the overall shopping experience, providing significant opportunity for brands and retailers, according to Mintel.
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
Getting the stamp of approval from TikTok can generate a lot of success for beauty brands, but one insider cautions companies not to fall into the trap of letting TikTok dictate their product development.
Personal care giant Colgate-Palmolive has reported a net sales rise for the first half (H1) of 2022, with business especially strong in Latin America despite ongoing headwinds worldwide.
The Long Read: Everything beauty needs to consider in the Metaverse
The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.
International personal care giant Colgate-Palmolive will continue its focus on premium oral care innovation despite post-pandemic economic strain worldwide, its investor relations chief says.
To fill gaps in demand for inclusive beauty ingredients, BASF has launched an accelerator to focus on indies hoping to make inclusive and diverse personal care products.
Conversations on social media can be indicative of what consumers are interested in, and market research company Netbase Quid combed Twitter to see what’s on in personal care.
Global beauty major Avon will continue to invest in scientific proof and clinical trial data and work hard to react to fast-evolving consumer trends as it edges forward with NPD in 2022, says an exec.
The ongoing COVID-19 pandemic has shaped and accelerated consumer priorities in beauty, and self-care, skin nourishment and playful colour have gained ground as key movements industry must consider, says Avon’s global trend forecaster.
Amazon has long been an e-commerce goliath but as it edges deeper into beauty, brands should take note, especially given its model offers a lot of what today’s consumer wants, an expert says.
The COVID-19 pandemic took its toll on beauty, but skin care came out stronger than ever with some key sub-categories offering plenty of innovation and growth promise in the years ahead, says WGSN.
Unified commerce where online and offline are intrinsically linked, a sharper and smarter focus on data, and investment in the metaverse must be the future focus for beauty brands and retailers, says a retail expert.
Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
Black Friday is nearly upon us, and Yves Rocher research found consumers across the US are most looking to buy face creams, perfumes and nail polishes.
The ongoing COVID-19 pandemic has carved out very specific and different protective beauty opportunities as consumer lifestyles and mindsets have evolved, says Mintel.
UK high street cosmetics brand Lottie London is expanding fast, developing trend-forward beauty items inspired by social media buzz amongst its Gen Z target audience, its founder says.
![The perceived value of a beauty product is now more important than ever for consumers, but it's not just about price [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/09/mintel-says-value-key-in-beauty-during-cost-of-living-crisis-with-premiumisation-shopping-experiences-and-mood-key-trends/16238065-1-eng-GB/Mintel-says-value-key-in-beauty-during-cost-of-living-crisis-with-premiumisation-shopping-experiences-and-mood-key-trends.jpg)
![Shopper journeys now blur across online and offline worlds, carving out plentiful opportunities for consumer brands to better engage, learn and innovate accordingly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/28/colgate-palmolive-digital-transformation-focused-on-smart-factories-clean-data-rooms-and-digital-shelf-innovation/16208842-1-eng-GB/Colgate-Palmolive-digital-transformation-focused-on-smart-factories-clean-data-rooms-and-digital-shelf-innovation.jpg)
![Our top 10 stories from the past year that highlight how the beauty sector is bouncing back from the pandemic. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-revival-top-10-stories-on-post-covid-beauty-and-consumer-trends/16042544-1-eng-GB/Beauty-revival-Top-10-stories-on-post-COVID-beauty-and-consumer-trends.jpg)
![Intimate personal care and hormonal beauty are set to rise in importance next year as consumers look for products in previously taboo categories [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/market-trends/mintel-talks-beauty-trends-for-2023-highlighting-expert-science-self-care-sexual-health-and-smart-retail/16024334-1-eng-GB/Mintel-talks-beauty-trends-for-2023-highlighting-expert-science-self-care-sexual-health-and-smart-retail.jpg)
![L'Oréal is heavily invested in advancing UV protection offerings, including for consumers with dark skin phototypes [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/uv-protection-market-shows-daily-use-skin-care-growth-beyond-sun-care-says-l-oreal-ceo/15884636-1-eng-GB/UV-protection-market-shows-daily-use-skin-care-growth-beyond-sun-care-says-L-Oreal-CEO.jpg)
![Shopping for any product is a multisensory experience for consumers that involves visuals, touch and smell among other things [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/22/beauty-neuroscience-needs-focus-for-product-design-fragrance-use-says-professor-charles-spence-at-ifscc-2022/15787806-1-eng-GB/Beauty-neuroscience-needs-focus-for-product-design-fragrance-use-says-Professor-Charles-Spence-at-IFSCC-2022.jpg)
![Gencor Pacific is eyeing huge opportunities in Asia Pacific’s anti-hair loss market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/evidence-of-long-covid-hair-loss-could-spur-demand-for-effective-natural-solutions/15749379-1-eng-GB/Evidence-of-long-COVID-hair-loss-could-spur-demand-for-effective-natural-solutions.jpg)
![A large number of UK adults who buy beauty and grooming products say in-store technology would help the overall shopping experience [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/08/beauty-tech-in-store-holds-great-promise-for-consumer-experience-and-shopping-journey-says-mintel/15752187-1-eng-GB/Beauty-tech-in-store-holds-great-promise-for-consumer-experience-and-shopping-journey-says-Mintel.jpg)
![The COVID-19 crisis has fuelled important shifts among Gen Z beauty consumers around gender, image and mental health [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/beauty-trends-gen-z-post-covid-show-unconventional-gender-fluid-escapism-important-says-verve/15710946-1-eng-GB/Beauty-trends-Gen-Z-post-COVID-show-unconventional-gender-fluid-escapism-important-says-Verve.jpg)
![Insider cautions cosmetic companies not to fall into the trap of letting TikTok dictate their product development. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/tiktok-beauty-pitfalls-of-allowing-tiktok-to-dictate-product-development/15642912-1-eng-GB/TikTok-beauty-Pitfalls-of-allowing-TikTok-to-dictate-product-development.jpg)
![Net sales growth has been especially strong in Latin America for Colgate-Palmolive, driven by Colombia, Brazil, Mexico and Argentina [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/04/colgate-palmolive-h1-2022-net-sales-rise-net-profit-dips-with-latin-america-strong/15657228-1-eng-GB/Colgate-Palmolive-H1-2022-net-sales-rise-net-profit-dips-with-Latin-America-strong.jpg)
![Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/20/metaverse-trends-in-beauty-include-nfts-virtual-makeup-social-responsibility-and-sustainability-say-experts/15614295-1-eng-GB/Metaverse-trends-in-beauty-include-NFTs-virtual-makeup-social-responsibility-and-sustainability-say-experts.jpg)
![In China, Colgate-Palmolive is following an even more 'ultra-premium' innovation plan across e-commerce channels [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/08/colgate-palmolive-continues-premium-innovation-amidst-global-covid-19-recession/15484484-1-eng-GB/Colgate-Palmolive-continues-premium-innovation-amidst-global-COVID-19-recession.jpg)
![Avon will continue to pivot R&D efforts on science and consumer needs - an important blend to plug today's beauty opportunities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/avon-to-prioritise-science-and-consumer-research-for-2022-beauty-npd/13098482-1-eng-GB/Avon-to-prioritise-science-and-consumer-research-for-2022-beauty-NPD.jpg)
![The ongoing COVID-19 pandemic has accelerated many mass beauty movements, including the increased focus on self-care, skin health and joy in colour cosmetics [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/15/avon-global-trends-highlight-beauty-as-therapy-skin-health-and-return-of-colour-key-for-2022-and-beyond/13096701-1-eng-GB/Avon-global-trends-highlight-beauty-as-therapy-skin-health-and-return-of-colour-key-for-2022-and-beyond.jpg)
![All of the benefits of Amazon, notably next-day free deliveries, are why consumers are using the platform for a range of purchases, including beauty [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/13/amazon-beauty-rising-fast-with-experience-led-focus-and-richer-content-offerings-says-croud/13088493-1-eng-GB/Amazon-beauty-rising-fast-with-experience-led-focus-and-richer-content-offerings-says-Croud.jpg)
![According to fashion and beauty trend forecaster WGSN, skin care has become COVID-19's 'bright spot' with clear opportunities in concentrated active formulas, sleep-time care and underarm product innovation [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/08/skin-care-trends-2022-and-beyond-see-underarm-bedtime-and-concentrates-take-spotlight-says-wgsn/13077232-3-eng-GB/Skin-care-trends-2022-and-beyond-see-underarm-bedtime-and-concentrates-take-spotlight-says-WGSN.jpg)
![Consumers are in-store but on their phones at the same time, opening up key opportunities for brand-driven experiences and unified commerce [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/06/beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-outform-md/13070635-1-eng-GB/Beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-Outform-MD.jpg)
![Interest and monthly purchases of beauty and cosmetic products amongst men has risen over the past three years, peaking in early 2020 during COVID-19 lockdowns [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/02/men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-gwi/13061422-1-eng-GB/Men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-GWI.jpg)
![Consumers are increasingly looking for beauty products that help them shield from external aggressors, including pollution, but also offerings that tackle technology woes like blue light exposure and fatigue [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/17/protective-beauty-trends-post-covid-show-digital-spf-and-pollution-opportunities-says-mintel/13022210-1-eng-GB/Protective-beauty-trends-post-COVID-show-digital-SPF-and-pollution-opportunities-says-Mintel.jpg)
![Lottie London most recently teamed up with My Little Pony, developing a line of beauty products and tools ahead of the 2021 film launch [Image: Lottie London]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/08/lottie-london-says-quick-innovation-inclusivity-and-sustainability-key-for-gen-z-consumers/12992707-1-eng-GB/Lottie-London-says-quick-innovation-inclusivity-and-sustainability-key-for-Gen-Z-consumers.jpg)
