Consumer Trends

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PowerReviews survey highlights strong pockets of consumer spending

By Cassandra Stern & Simon Pitman

A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.

NIQ 2022 Article  © recep-bg Getty Images

Looking back: NIQ 2022 Q4 beauty & personal care trend takeaways

By Cassandra Stern

Overall trends in purchasing behavior both on and offline as well as purchasing dynamics indicate healthy growth in the Beauty and Personal Care product categories overall despite the pressure of rising inflation in average product prices.

Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]

The Long Read: Everything beauty needs to consider in the Metaverse

The beauty metaverse: ‘We are at the beginning of something that is huge’

By Lynda Searby

The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.

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