If the beauty industry wants to create real change it needs to shift how it defines its moving parts, and thinking of beauty consumers as beauty citizens could be the first step, says the chair of the B Corp Beauty Coalition supervisory board.
Consumers have wide and varied perceptions around skin glow that differ according to country, spurring promise for industry to consider market positioning and claims more carefully, according to Swedish cosmetics firm Oriflame.
Launchmetrics thinks so. The data analytics company launched a new brand decisioning platform today called Insights by Launchmetrics that promises to help beauty brands spend smarter on marketing as well as to compare and contrast a beauty brand’s performance...
This week the multinational consumer goods company completed the deal to acquire Schmidt’s Naturals—a deal that was first announced just weeks ago and advances Unilever’s position in the clean, green, and natural beauty business.
The skin care brand, made by the biotech ingredient company Amyris and sold at Sephora here in the US, is gearing up for its next market—a move that promises to be a first step toward an international Biossance business.
In her Indie Beauty Profile, Naa-Sakle Akuete, CEO of Eu’Genia Shea, explains how an indie brand can deliver supply chain transparency and ingredient purity that rivals much larger corporate brands and why asking for help is never a bad idea.
Mintel just released its trends report for the coming year, and some personal care brands are ahead of the curve, developing products and consumer relationship solutions that anticipate emerging consumer expectations.
Innovative technologies and products have revolutionised the hair straightening category and made it one of the most dynamic hair care categories, driven by demand for hair control and lifestyle changes.
Market research firm Kline has announced it will team up with Enchanted Life, a new e-commerce beauty site aimed at America’s multicultural community, to build up market insight into the strengthening consumer segment.
Despite luxury brands previously shying away from digital platforms due to the sensorial factor being imperative for consumers, experts say there is a way to command these platforms without compromising what the consumer needs.
The ModulArt dispensing system by German based packaging
manufacturers Pfeiffer looks set to innovate many cosmetic ranges
with its design that targets the on the go consumer - a fast
growing trend within the industry.