5 Insights on growing a beauty startup into a new market

5 Insights on growing a beauty startup into a new market

By Deanna Utroske

Lori Machiorlette, Co-Founder of the beauty device brand blendSMART, has been importing consumer goods as President in charge of marketing and sales for Worth Products Group for over 15 years. And now in 2020, she’s leveraged her knowledge and contacts...

© Getty Images \ (Artfully79)

Quo Beauty reformulated and relaunched

By Deanna Utroske

Today, Shoppers Drug Mart announced its largest cosmetics launch to date. The retail pharmacy chain’s own private label beauty brand is now fully vegan, PETA-certified, and comprises over 1,000 products.

image courtesy of CNW Group / Artis

Disruptive makeup brush brand Artis expands to Canada

By Deanna Utroske

The relatively new beauty tool brand launched in Canada just last month and is hoping its distinctive and ergonomic brushes can change consumer expectations there and update color cosmetic application techniques as well.

makeup brush brand EcoTools relaunch coincides with anniversary

EcoTools relaunch coincides with the brand’s anniversary

By Deanna Utroske

The beauty brush subsidiary of Paris Presents Inc. announced a new collection of tools as well as a new brand logo, new packaging, and a refresh of the brand’s entire collection of makeup application tools.


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