Brand Management

Trend Spotting: Water, water, everywhere

Trend Spotting: Water, water, everywhere

By Deanna Utroske

In recent years, water has moved from being a commodity to a luxury. At this week’s beauty2 event in New York City, the brands exhibiting typify how that trend is playing out in beauty and personal care.

image courtesy of the brand

Meant: The indie body care brand that will change everything

By Deanna Utroske

At last month’s Indie Beauty Expo in Los Angeles, of the 150 cosmetics, personal care, fragrance, and lifestyle brands exhibiting, many were compelling; but only one stood out as a real game changer. Cosmetics Design interviewed Lindsay Knaak-Stuart,...

At Discover Beauty, emerging brands seek the spotlight – part 2

At Discover Beauty, emerging brands seek the spotlight – part 2

By Deanna Utroske

The Discover Beauty section at this month’s Cosmoprof North America event in Las Vegas, Nevada, featured some very trendsetting and innovative cosmetics and personal care brands. Part 2 of Cosmetics Design’s Discover Beauty coverage looks at what happing...

At Discover Beauty, emerging brands seek the spotlight – part 1

At Discover Beauty, emerging brands seek the spotlight – part 1

By Deanna Utroske

Again this year Cosmoprof North America featured a Discover Beauty section where brands eager for distributor partnerships, press attention, investor dollars, or retail deals set up booths and tables to showcase their latest and greatest cosmetics and...

Indie Beauty Profile Kimberly Heathman MyChelle Dermaceuticals

Indie Beauty Profile

Kimberly Heathman, MyChelle Dermaceuticals

By …as told to Deanna Utroske

In her Indie Beauty Profile, Kimberly Heathman of MyChelle Dermaceuticals talks through the brand’s DNA, so to speak, summarizing the natural skin care maker’s focus and function in the marketplace.

Erbaviva: A beauty brand turnaround case study with Air Paris

Erbaviva: A beauty brand turnaround case study

By Deanna Utroske

Last August, the organic personal care company Erbaviva celebrated its 20th anniversary and launched new collections in the facial skin care and men’s grooming categories. Before the fanfare came the work of rebranding a premium artisan portfolio for...

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