Brand leaders like Avonda Urben and Keech Combe Shetty believe there ought to be specialized skin care products for the bikini area and vagina—in much the same way that women have specialized skin care for the face, the eye area, the décolleté; oral care...
In recent years, water has moved from being a commodity to a luxury. At this week’s beauty2 event in New York City, the brands exhibiting typify how that trend is playing out in beauty and personal care.
At last month’s Indie Beauty Expo in Los Angeles, of the 150 cosmetics, personal care, fragrance, and lifestyle brands exhibiting, many were compelling; but only one stood out as a real game changer. Cosmetics Design interviewed Lindsay Knaak-Stuart,...
Consumer brands player Edgewell Personal Care has announced its intention to buy US-based skin carebrand Jack Black, one of the leading men’s grooming brands in North America.
Many cosmetics, personal care, and fragrance brands are experimenting to discover what luxury means in a digital age. Curiously, the latest marketing initiative from fitness club company Equinox may offer some ideas. The company’s new Commitment collection...
Late last week the company announced the closing of its $12 million offering. Shares of the newly public company are now being traded on the NYSE American.
The fall installment of the twice-yearly industry event took place late last week in Santa Monica, California, bringing cosmetics and personal care industry executives together for networking, brainstorming, and ideas sharing.
After exploring how new experiences are set to dominate K-beauty in the US, we spoke to David Tyrrell, Global Skincare Analyst, Beauty & Personal Care at Mintel about how innovations using social media, cultural influences and educational messages...
The Discover Beauty section at this month’s Cosmoprof North America event in Las Vegas, Nevada, featured some very trendsetting and innovative cosmetics and personal care brands. Part 2 of Cosmetics Design’s Discover Beauty coverage looks at what happing...
Again this year Cosmoprof North America featured a Discover Beauty section where brands eager for distributor partnerships, press attention, investor dollars, or retail deals set up booths and tables to showcase their latest and greatest cosmetics and...
In her Indie Beauty Profile, Kimberly Heathman of MyChelle Dermaceuticals talks through the brand’s DNA, so to speak, summarizing the natural skin care maker’s focus and function in the marketplace.
New beauty and personal care brands regularly gain market entry by winning at the latest consumer trend. This is precisely what Cloud 10 Hair Care is aiming to do with its debut product line, which promises to be fully customizable as well as both fun...
Last August, the organic personal care company Erbaviva celebrated its 20th anniversary and launched new collections in the facial skin care and men’s grooming categories. Before the fanfare came the work of rebranding a premium artisan portfolio for...
With this deal, the global beauty company brings both creative and digital design services in-house to better each brand's communication with consumers.
In the interest of global growth and brand agility, the beauty and fragrance company has redesigned how brands, regions, and supporting departments work.
The packager and hair care maker worked closely together to develop premium-style containers for Kenra’s new line of Snail CC Creme for hair care products.
This week, the direct-sales beauty company celebrated being named a top skin care brand. Mary Kay believes innovative formulations and product benefits make the brand distinctive.
The private cosmetics company owns popular labels such as wet n wild, Black Radiance, Bonne Bell, Lip Smacker, and Physicians Formula; and now, in a move to restructure Markwins’ leadership, in-house promotions are being announced.
At a CEW event last week in New York City, executives from the multinational personal care company spoke about how Unilever is leveraging the stories behind its core brands to premiumize its products.
Skin care brand Dove has enjoyed strong success over the years for its ‘Real Beauty’ marketing, and is now pushing focus on this campaign within India.
The legacy beauty brand celebrates its 150th anniversary this year and is launching an updated product line, aiming to preserve the company’s heritage and cater to today’s consumers at the same time.
The natural skin and hair care company is positioning itself for innovation and growth with this latest appointment; Jackel most previously led one of the fastest growing cosmetic businesses in the mass category.
One of the ultimate goals for cosmetics and personal care companies is to develop a brand that is so iconic it becomes a much-loved product that ultimately rides out ever-changing fashion trends.
Unilever flexes its skin care muscle once again this time agreeing to buy clinical brand Murad, as it looks to further enhance its position in the market and ‘complement’ recent acquisitions.
Although a cosmetic brand might have a high level of social media engagement, ensuring that this leads to real advocacy of brands often means going that extra mile, a new SurveyMonkey study shows.
A new survey of social media habits in the US finds that when it comes to cosmetic brands, users should be measured according to the quality of engagement.
Gwyneth Paltrow joined forces with Juice Beauty and Jessica Alba partnered with The Honest Company on a new color cosmetics line. The actors are involved financially and creatively with the principled companies.
Canadian supermarket Loblaw has committed to removing these ingredients from its private brand of personal care items, explaining that such a move is best in light of “emerging science and public opinion
This month actor Rob Lowe launched a product line called Profile, which expands men’s grooming routines beyond before- and aftershave items to include serums and more.
In June, Holt Renfrew department stores in Toronto and Vancouver will begin carrying the company’s makeup and skin care products as part of Charlotte Tilbury’s expansion into the North American market.
The importance of packaging in creating identity for men’s grooming means there is set standards for brands to conform to; but opportunities lie in standing out from the traditional offerings and communicating innovation.
Getting packaging right really can prove the key to overall customer satisfaction, but a new market research report from packaging provider MWV suggests that most consumers feeling there is room for improvement.
Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?
In a video planted across the web, L’Oreal’s has released a new ‘brand manifesto’ which looks to re-imagine the company’s identity as a more accessible brand for consumers, in its latest marketing move.
Matching the right product and ensuring consumer engagement is vital to staying ahead in beauty e-commerce, and mobile is tipped to grow in the next few years.
IT Cosmetics has received a welcome financial boost from an investment firm to expand its range of products in the US as the multi-purpose trend begins to really take off.
Procter & Gamble and Alexander McQueen have announced that the former’s Prestige business has signed a contract to enter into a license agreement to manufacture and sell designer fragrance products.
Although Carol’s Daughter is a niche hair care brand designed for curly hair, the fact that it has celebrity backers gives rumors it may be up for sale a little more punch.
A solid foundation in the skin care market has helped Neutrogena boost its position in the sunscreen field and familiarize these products with consumers.
Global cosmetics company Shiseido has announced three key changes to its organizational structure in the US designed to strengthen corporate support for its range of brands, and provide an improved platform to accelerate its growth both in the US and...
Sun & Skin Care Research, a Florida-based sun-care products player, has been acquired through a controlling stake private equity investment on behalf of a group led by Source Capital.
Cosmetic ingredients supplier Unipex Innovations, a subsidiary of the Unipex Group, is launching its new name and global brand identity: Lucas Meyer Cosmetics.
In a crowded and competitive skin care market, consumer giant Unilever has drawn on new packaging and a new formulation of its Vaseline lotions in order to stand out from the crowd.
Male grooming has moved away from the ‘metrosexual’ tag and become much wider accepted, but brands and retailers are urged to steer clear of overtly ‘female’ brands, making branding, packaging and dedicated retail channels important to future growth according...
Incorporating therapeutic skin care products into their range may be the key for future success as the market sees significant growth, according to market analyst Euromonitor.
Following its research into natural and organic cosmetic brands which found that some companies do not meet their natural claims, Organic Monitor has announced that Intelligent Nutrients has scored the highest of brands in North America for its high level...
Pola Orbis, a leading Japanese cosmetic company, has signed a definitive agreement to buy H20 Plus, a developer of marine-based luxury skin care and hair care products.
