Brand Management

Trend Spotting: Water, water, everywhere

Trend Spotting: Water, water, everywhere

By Deanna Utroske

In recent years, water has moved from being a commodity to a luxury. At this week’s beauty2 event in New York City, the brands exhibiting typify how that trend is playing out in beauty and personal care.

image courtesy of the brand

Meant: The indie body care brand that will change everything

By Deanna Utroske

At last month’s Indie Beauty Expo in Los Angeles, of the 150 cosmetics, personal care, fragrance, and lifestyle brands exhibiting, many were compelling; but only one stood out as a real game changer. Cosmetics Design interviewed Lindsay Knaak-Stuart,...

At Discover Beauty, emerging brands seek the spotlight – part 2

At Discover Beauty, emerging brands seek the spotlight – part 2

By Deanna Utroske

The Discover Beauty section at this month’s Cosmoprof North America event in Las Vegas, Nevada, featured some very trendsetting and innovative cosmetics and personal care brands. Part 2 of Cosmetics Design’s Discover Beauty coverage looks at what happing...

At Discover Beauty, emerging brands seek the spotlight – part 1

At Discover Beauty, emerging brands seek the spotlight – part 1

By Deanna Utroske

Again this year Cosmoprof North America featured a Discover Beauty section where brands eager for distributor partnerships, press attention, investor dollars, or retail deals set up booths and tables to showcase their latest and greatest cosmetics and...

Indie Beauty Profile Kimberly Heathman MyChelle Dermaceuticals

Indie Beauty Profile

Kimberly Heathman, MyChelle Dermaceuticals

By …as told to Deanna Utroske

In her Indie Beauty Profile, Kimberly Heathman of MyChelle Dermaceuticals talks through the brand’s DNA, so to speak, summarizing the natural skin care maker’s focus and function in the marketplace.

Erbaviva: A beauty brand turnaround case study with Air Paris

Erbaviva: A beauty brand turnaround case study

By Deanna Utroske

Last August, the organic personal care company Erbaviva celebrated its 20th anniversary and launched new collections in the facial skin care and men’s grooming categories. Before the fanfare came the work of rebranding a premium artisan portfolio for...

Women rising in the ranks at Markwins Beauty Brands

Women rising in the ranks at Markwins Beauty Brands

By Deanna Utroske

The private cosmetics company owns popular labels such as wet n wild, Black Radiance, Bonne Bell, Lip Smacker, and Physicians Formula; and now, in a move to restructure Markwins’ leadership, in-house promotions are being announced.   

Unilever North American president Kees Kruythoff and executive vice president of personal care, USA Tamara Rogers

Unilever takes a page from the indie beauty playbook

By Deanna Utroske

At a CEW event last week in New York City, executives from the multinational personal care company spoke about how Unilever is leveraging the stories behind its core brands to premiumize its products.

Ingrid Jackel steps in as CEO at Yes To

Ingrid Jackel steps in as CEO at Yes To

By Deanna Utroske

The natural skin and hair care company is positioning itself for innovation and growth with this latest appointment; Jackel most previously led one of the fastest growing cosmetic businesses in the mass category.

Can celebrities cash in with men’s skincare?

Can celebrities cash in with men’s skincare?

By Deanna Utroske

This month actor Rob Lowe launched a product line called Profile, which expands men’s grooming routines beyond before- and aftershave items to include serums and more.

Time for men’s grooming to stand out by going novel

Special Newsletter - Men's Grooming

Time for men’s grooming to stand out by going novel

By Andrew MCDOUGALL

The importance of packaging in creating identity for men’s grooming means there is set standards for brands to conform to; but opportunities lie in standing out from the traditional offerings and communicating innovation.

Amazon Luxury Beauty Store – not quite plain sailing?

Amazon Luxury Beauty Store – not quite plain sailing?

By Andrew MCDOUGALL

Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?

IT Cosmetics receives investment to expand in US

IT Cosmetics receives investment to expand in US

By Andrew MCDOUGALL

IT Cosmetics has received a welcome financial boost from an investment firm to expand its range of products in the US as the multi-purpose trend begins to really take off.

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