The newly-launched premium fragrance, color cosmetics, and body care brand sets its sights on the US as it hopes to leverage the region’s status as the biggest cosmetics market in the world.
Rebecca So founded Sway in 2017 with a collection of underarm care products. Since then, the brand has grown to include skin care, body care, and more. But still at the heart of Sway is a mission to make pits pretty.
Long-time entrepreneur Lynette Lovelace launched the Lifetherapy brand in 2008 to “teach women about a positive way of life.” And what is now a neatly curated collection of fragrance, body care, and candles is still just the beginning of a lifestyle brand...
At last month’s Indie Beauty Expo in Los Angeles, of the 150 cosmetics, personal care, fragrance, and lifestyle brands exhibiting, many were compelling; but only one stood out as a real game changer. Cosmetics Design interviewed Lindsay Knaak-Stuart,...
Body care manufacturers have a great opportunity to meet consumer needs with efficient products, after three in ten consumers said they were unhappy with available products and a majority stated they wished the lotion would last longer.
