With this investment, the digitally native skin care and makeup company has plans to take its community global, open retail stores, and launch product in additional personal care and cosmetic categories.
NYX Cosmetics has announced this year’s winner of its annual video content competition, which pits beauty bloggers against each other in order to determine the ‘Beauty Vlogger of the Year’.
A dance music record label in the US is suing one of the world’s most famous beauty bloggers, Michelle Phan, alleging that she used music from their artists in her YouTube beauty reviews without permission.
The power of blogs, Twitter and Facebook to drive marketing strategies and influence purchasing decisions is undeniable; but, companies need to remember that legally the same rules apply online as offline.
