Bespoke Beauty Partners

expert opinion column Two Views business impact of beauty brand story

Two Views: The business implications of a beauty brand story

By Deanna Utroske

This installment of Two Views features experts in PR and beauty brand building on the value of story in today’s cosmetics and personal care market.  Stephanie Scott, CEO at First and Last PR, and Laureen Schroeder of Bespoke Beauty Partners explain how...

Walgreens shutters cosmetics, personal care ecommerce site

Walgreens shutters

By Deanna Utroske

The pharmacy chain announced last week that the ecommerce site will be shut down in the coming months. It’s a move to keep cosmetics and personal care consumers loyal to the Walgreens brand.