P&G has slashed Olay’s product offering right back to just 120 core products, in a bold move committing the brand to its recently announced new marketing focus on ‘ageless beauty’.
Beauty brand Nivea have recently launched a new ‘immersive’ retail space, dubbed Face Facts Boutique, with which the brand hopes to attract a larger consumer base of women aged 40 – 60.
The anti-aging sector powered through the recession relatively unscathed, and according to a new market report by Transparency Market Research, its growth looks set to continue thanks to the baby boomer generation.
A new market report points to category leading growth for the global cosmeceutical market as advancements in ingredients technology leads to more innovative and effective products.
France-based LifeLab has chosen this week's Beyond Beauty show in
Paris as the platform to extend its male anti-ageing range with
a skin care cream aimed at men in their twenties,
together with a nutritional supplement that has...
Male skin care is the fastest growing product category in the
industry as men seek to get ahead at work by looking professional,
a recent study has found.
Direct sales agent Oriflame has created an anti-aging skin care
line that targets the lucrative baby boomer generation, whilst also
capitilising on the growing trend amongst manufacturers using
ingredients to plump natural levels...
MAC Cosmetics is to tap into the growing trend for products aimed
at the older female baby boomer generation with the launch of a new
cosmetics range in collaboration with veteran actress Raquel Welch.
A new clinical trial has unveiled an ingredient combination that
could send anti-ageing skin care manufacturers into a spin, with
the claim it reduces facial wrinkles in Asian consumers by nearly
50 per cent.
A new skin care range, named Skin Actives, has been launched to
target individual skin care needs, and to challenge rival
manufacturers with simple formulations that are said to only
contain active content and minimum allergens.
For many years the lucrative endorsement of beauty products has
been the domain of some of the most beautiful and high profile
women in the world, but, in line with the rise of the men's
grooming market, some of Hollywood's...
In answer to concerns over its financial position Revlon has taken
the decision to cut its workforce and drop the badly received Vital
Radiance cosmetics line for older women.
The world's first anti-aging magazine is about to be launched,
tapping into the phenomenal growth of a market that has been
largely defined by cosmetic products such as anti-wrinkle
treatments.
Shiseido is about to launch two new mega brand cosmetic lines on
the Japanese market that should be rolled, one of which should be
rolled out on the global market by 2007.
France-based Ales Group has become one of the first companies on
the market to launch a line of anti-aging hair care products - a
category that experts believe is set to grow significantly in the
future.
The aging boomers are set to trigger a huge growth in demand for a
spectrum of anti-aging products in the US, as the rush to cling on
to youthful looks and maintain good health gathers pace, reports
Simon Pitman.
In the US a woman lawyer is suing two cosmetic companies, including
global leader Estee Lauder, over what is said to be false
advertising claims relating to anti-ageing products marketed by the
company.
The anti-ageing market is currently by far the fastest growing
segment in the cosmetics markets. But with the population getting
older - and scientists even predicting that individuals could soon
attain longevity of 1,000 years -...
