The beauty industry has recently turned more attention to Black consumers and knowing the ins, outs and risks of the hairstyles used by them can guide R&D, product development and brand innovation.
The magnitude and significance of the multicultural consumer in the cosmetics and personal care industry has never been lost on Romina Brown and her team at Strategic Solutions International; she’s been helping brands compete to win in this space for...
GCPL is strategically growing though acquisitions, particularly in hair care for women of African descent, and with this latest deal the India-based company gains market share as well as US-specific insights and product knowledge.
Black Women for Wellness issued a comprehensive report this week that connects consumer and professional use of hair products to an array of health concerns, from skin and eye irritation to cancer.