The survey of 150 brand decision-makers across the fashion, home, CPG, and beauty sectors strongly indicates a rising interest in implementing immersive experiences like virtual try-on technology, virtual stores, and data/AI-enabled content for personalization.
As more personalized cosmetic products become available for consumers, artificial intelligence and augmented reality technology like Perfect Corp.’s AgileFace Tracking Technology are rising to meet the demand for an improved shopping experience.
As beauty technology like AI/AR continues to rapidly change the landscape of ingredient formulation and product development processes in the cosmetics and personal beauty care (PBC) industries, innovations are ‘shortening timelines,’ ‘expediting ingredient...
As consumer spend on cosmetic and PBC products continues to rise despite spend decreases in other CPG areas, understanding Artificial Intelligence (AI) and Augmented Reality (AR) tech trends and innovations in influencing the consumer purchasing behavior...
To provide small and medium indie beauty brands with the digital support needed to better connect consumers with best match products, Perfect Corp.’s new beauty accelerator program makes its digital tools accessible for free use.
Consumer demand continues to evolve in 2023 as AI/AR tools become more advanced, allowing cosmetics and personal beauty care product companies to provide more customized omnichannel brand encounters.
Whilst excitement for the metaverse continues to build, this year is only the start of things to come as the space is set take over a decade to fully evolve, say Meta executives.
Beauty tech is a fascinating and innovative space spurring a wealth of innovation across products, tools and services, and there’s plenty to watch in smart personalisation, self-expression and immersive platforms.
International beauty major Coty has developed a system that enables dynamic and more representative digital colour adjustments for virtual makeup try-ons, either via video stream or augmented reality (AR).
Technology in beauty is not new, but in a world of virtual tools, augmented reality and virtual reality, new frontiers of commerce may be opening up. CosmeticsDesign spoke with Pascal Houdayer, CEO of Orveon, owner of bareMinerals, BUXOM, and Laura Mercier,...
Beauty brands must start to create camera-first digital strategies because consumer interaction with the tool is evolving fast, particularly amongst Gen Z and Millennial beauty seekers on Snapchat, say executives at Snap Inc.
At the end of August, the multinational beauty maker opened the Beauty Hub at the new LaGuardia Airport Terminal B Arrivals and Departures Hall in New York City.
Today, Perfect Corp. and Benefit Cosmetics launched a new WeChat mini program that lets mobile beauty consumers choose the right eyebrow look before an in-store appointment.
This week, the company known for its AI and AR solutions for beauty, introduced a skin diagnostic tool, a shade finder, and a virtual try-on option for brands marketing to consumers via WeChat mini programs.
The beauty tech venture ModiFace (owned by L’Oreal since March of last year) is using AR and AI to help consumers digitally sample brands like Maybelline, Urban Decay, and NYX on the Shoppers Drug Mart site.
YouTube has taken its AR Beauty Try-On feature up a development notch, launching an open beta version for use in smartphone ads, enabling beauty brands to fire-up make-up engagement further.
Late last week, the global beauty tech company launched a new service. YouCam for Web promises to bring augmented reality product try-on technology to small and medium-sized business. And Perfect Corp will showcase its new tech tool at this year’s Cosmoprof...
![Many precursors of the metaverse already exist - the likes of Virtual Reality (VR) and Augmented Reality (AR) - but the true potential remains some years off [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/13/meta-and-instagram-talk-metaverse-beauty-potential-over-next-10-15-years/15765246-2-eng-GB/Meta-and-Instagram-talk-metaverse-beauty-potential-over-next-10-15-years.jpg)
![There are huge numbers of brands and manufacturers offering super-smart beauty products, tools and services as technology continues to evolve rapidly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/05/beauty-tech-2022-trends-see-tinder-style-apps-jewellery-nfts-and-printable-temporary-tattoos/15572879-1-eng-GB/Beauty-tech-2022-trends-see-Tinder-style-apps-jewellery-NFTs-and-printable-temporary-tattoos.jpg)
![The technology enables users to try on more realistic colour cosmetics in an Augmented Reality (AR) setting or via video stream [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/09/coty-patent-on-virtual-makeup-try-on-tech-for-augmented-reality-and-video-streaming/15494939-1-eng-GB/Coty-patent-on-virtual-makeup-try-on-tech-for-Augmented-Reality-and-video-streaming.jpg)
![Gen Z and Millennial Snapchat users in particular are engaging heavily with what the camera tool can offer in the app [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/01/snapchat-says-beauty-engagement-with-virtual-try-ons-via-cameras-rising-fast/13056609-1-eng-GB/Snapchat-says-beauty-engagement-with-virtual-try-ons-via-cameras-rising-fast.jpg)
