Application Note

What makes a product essential?

Format: PDF file | Document type: Application Note | Promoted Content

This content is provided by Univar Solutions USA, and any views and opinions expressed do not necessarily reflect those of www.cosmeticsdesign.com

What makes a product essential?

Every brand has its heroes, the workhorse products that are essential to longevity and loyalty in the marketplace. With an increasingly experimental consumer base, brands and formulators need their essentials to work harder than ever.

At Univar Solutions, we’ve been working on how to help you develop and perfect your essential product range. To get you started, we’ve developed our Essentials Equation: Sensory + Performance + Benefits​, to help you find the right balance in your formulations, ensuring your products earn a permanent spot on consumer shelves.

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