Research Study

Beauty Tech Unboxed: innovation for the digital age

Format: PDF file | Document type: Research Study | Promoted Content

This content is provided by Sagentia Limited, and any views and opinions expressed do not necessarily reflect those of www.cosmeticsdesign.com

Beauty Tech Unboxed: innovation for the digital age

Sagentia recently conducted quantitative and qualitative research with more than 2,000 UK adults. Our aim was to drill down into the basics of what digital age consumers want, without assuming that ‘beauty tech and devices’ would be the answer. The results are enlightening, and point towards a single overarching desire: ‘Help me find the products that work best for me’. In this paper, we explore these research findings in more detail and consider the role beauty tech could play in achieving some of these ambitious goals.

Related resources from Sagentia Limited

Supplier info centre