5 US beauty trends for 2022: A close look on areas to keep an eye on in the New Year
The world is peering over the edge of another year, and for the cosmetics industry, that means another year of trends.
While none of us can see what’s coming, at CosmeticsDesign we have searched our crystal ball of industry research, interviews, trends, launches and knowledge to bring you 15 global trends for 2022.
L'Oréal launches to bring “new age” tech, data to in-home, salon hair coloring
L'Oréal has launched two new technologies for mass-market consumers and stylists, developed to circumvent hair coloring problems “only technology could solve.”
The company announced the Colorsonic and Coloright technologies on Monday, ahead of CES 2022. Both products, Colorsonic for consumers and Coloright for hairstylists, address ease-of-use with color application.
Paper packaging is more degradable, recyclable, is not a solve-all for suitability
Where plastics fail in biodegradability and recyclability, some companies are turning to paper packaging, which doesn’t entirely get brands out of the woods of meeting sustainability goals.
Paper packaging, including cardboard, has been a part of cosmetics packaging for a long time as boxes and wrapping, but sustainability goals have been pushing companies to innovate and use paper and cardboard more prominently.
"Experiential kind of experimentation": P&G steps into metaverse with BeautySPHERE platform
P&G launched new digital platform BeautySPHERE at the CES trade show in January. CosmeticsDesign spoke with Alexis Schrimpf, Vice President of Design, Global Skin and Personal Care at P&G about what the platform is and how the metaverse plays into the company's future.
Aluminum packaging is endlessly recyclable, but malleable, can have supply chain concerns
Aluminum packaging is on the rise as a sustainable packaging option because it’s not just highly recyclable, but infinitely recyclable, but it’s also dentable and is implicated in environmental toxicity.
The packaging type is blossoming in the beauty industry, with some brands integrating aluminum bottles or tubes for traditional consumable products, like dry shampoo, hair products and lotions, as well as integrating metal packaging into refillable products, like color cosmetics brand Trestique with aluminum packaging and Dove’s new stainless steel refillable deodorant.