Arkay on how they integrated charitable giving into their cosmetics packaging business

By Ravyn Cullor contact

- Last updated on GMT

Arkay was recently recognized for their success in philanthropic work in the area of Alzheimer research. © Getty Images -  SrdjanPav
Arkay was recently recognized for their success in philanthropic work in the area of Alzheimer research. © Getty Images - SrdjanPav

Related tags: charity, Giving, donation

Arkay was recently recognized for its philanthropic efforts around Alzheimer’s, and the company’s CEO attributes their success to authenticity, realistic giving goals and integration into the business.

In October Howard Kaneff, chairman emeritus of Arkay, and Mitchell Kaneff, chairman and CEO of Arkay, received the Charles Evans award for their contributions to Alzheimer’s research by the Alzheimer’s Drug Discovery Foundation, run by the Lauders of Estée Lauder.

Arkay is a packaging supplier with clients like Estée Lauder, Oscar De La Renta, Bliss and P&G, among others.

Mitchell told CosmeticsDesign the heart of the company’s success in charitable giving is an authentic interest in what issues they are backing.

Arkay’s philanthropic journey

Mitchell said Arkay started down the Alzheimer’s philanthropy path when his mother, Cherry Kaneff, began to lose her memories in her early 70s. Through searching for help for Cherry via Leonard Lauder, the Kaneff family and Arkay got involved in philanthropic support of Alzheimer’s research.

As a musician, he also said he wanted to find a way to contribute in more ways than just writing a check, and integrated music and research showing its positive impact on Alzheimer’s patients into his philanthropic model.

Having been close to Evelyn Lauder, Mitchell also said he was introduced to charitable giving through her work in breast cancer research, which informed his perspective on charitable giving in cosmetics and how to go about it.

Before setting up the Kaneff Foundation in the 2000s, he focused on growing the business. Despite his interest in charity, Mitchell said it was his responsibility to determine what percentage Arkay and the family could give away while focusing on the future and protecting the health of the business.

“Let’s face it, at the end of the day, you really can’t give away what you don’t have, so my goal was really making the business profitable,”​ he said. 

The Kaneff Foundation is now involved in multiple philanthropic areas, including Alzheimer’s research, fine arts, arts education and community building near Arkay’s factory, among other causes, Mitchell said.

Takeaways for industry professionals

One of the keys to successful philanthropy is authentic interest in the issues a company gives to and building chartable giving into the mission statement, Mitchell said.

“It’s got to be authentic too, it can’t be just signing checks and ‘look at us, we’re philanthropic’,”​ he said. “It’s got to be ‘what are we going to do, how can we help’.”

It is also beneficial to “have skin in the game” by getting employees involved and telling them more about what the philanthropic mission of the company is, he said.

Many cosmetics companies opt for “women-centric”​ issues, like breast cancer, due to the average demographics of cosmetics consumers, though brands across the industry give in a variety of areas, like pediatric cancer, domestic violence and environmental issues, among many others.

Mitchell said he’s grateful that himself, his father and his company were honored for philanthropy inspired by his mother, but that he’s ready to start considering what Arkay and the foundation’s next charitable step will look like.

Related topics: Business & Financial, Retail and DTC

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