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Honest Company partners with Emerald Brand on tree-free paperboard packaging

By Stephen Daniells contact

- Last updated on GMT

Emerald’s Tree-Free technology uses agricultural by-products including sugarcane. Image © lzf / Getty Image
Emerald’s Tree-Free technology uses agricultural by-products including sugarcane. Image © lzf / Getty Image

Related tags: Sustainability, Packaging, Sustainable packaging, Honest Company

New York-based Emerald Brand has signed a licensing agreement with The Honest Company for its 100% tree-free paperboard for use in beauty and cosmetic brands.

The deal will allow The Honest Company to replace its existing unit carton packaging with Emerald's 100% tree-free agricultural fiber, said the company in a press release.

Emerald’s Tree-Free technology uses agricultural by-products including sugarcane, wheat and other rapidly renewable materials that are traditionally disposed of, giving these materials a second life.

“Our 100% Tree-Free Paperboard, launched under our Emerald Ecovations division, is the fastest growing segment of our organization. Our demand expectations from innovative brands like The Honest Company have been exceeded and we will continue to invest resources in this division with the objective to displace traditional tree-based fiber in a rapidly growing consumer packaging space,” ​said Ralph Bianculli Jr., Managing Director of Emerald Brand.

In the press release, Emerald Brand stated its ongoing commitment to investing capital and R+D in its emerging "Tree-Free" packaging space.  The company recently announced its "Grown by the American Farmer, Made by the American Worker" initiative to leverage rapidly renewable agricultural by-products grown by American Farmers, creating a 100% American Made Tree-Free supply chain.

Related topics: Packaging & Design, Sustainable Packaging

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