Eco prestige: Estée Lauder to launch ‘more responsible’ Clinique bottles
The Estée Lauder Companies will launch the redesigned bottle under its Clinique brand, starting with a European rollout across its Clarifying Lotion 200ml SKU.
Using Roctool’s “unique” and “cutting-edge” heat and cool moulding technology, the beauty major said scrap and overall waste during production had been reduced by 10-15%. The Roctool technology facilitated the production of premium packaging parts with “unequalled surface qualities” in terms of thickness and surface texture, it said, reducing the need for additional decoration steps for prestige products.
“For Clinique’s Clarifying Lotion bottles, leveraging this technology eliminates the need for secondary decoration process, which is replaced by Roctool’s advanced moulding technology. This process supports a more responsible and simplified packaging approach (…) while maintaining the high quality of the packaging material,” said The Estée Lauder Companies.
Under the partnership, Clinique had become the first prestige beauty brand to leverage Roctool’s technology on beauty bottles.
An ‘amazing development’ for prestige beauty
“When we entered the world of beauty a few years back, we could sense the importance of developing more responsible packaging solutions with our moulding technology,” said Mathieu Boulanger, CEO of Roctool. “Today, we are proud to work with The Estée Lauder Companies and Clinique to support their efforts in innovation and sustainability.”
Estée Lauder had also worked with French beauty packaging manufacturer Pinard Beauty Pack to commercialise the Clinique bottle concept made using the Roctool technology.
“We are proud to work with The Estée Lauder Companies and Roctool to leverage our combined technical and quality knowhow on this amazing development, which is directly in line with our sustainability development targets and CSR policy,” said Thomas and Pierre Olivier Pinard, co-CEOs of Pinard.
Estée Lauder focused on ‘more responsible packaging’
Daniel Ramos, senior VP of global packaging at The Estée Lauder Companies, said co-development of the Clinique bottle represented an important step in the beauty major’s push to improving packaging design.
“At The Estée Lauder Companies, we’re continually investing and innovating at every step of our packaging process to help drive more responsible packaging solutions that enable our brands to deliver high-quality, luxury experiences to our consumers,” Ramos said.
Estée Lauder said it had plans to “scale the technology globally across its brand portfolio” following the initial European rollout.
Earlier this year, The Estée Lauder Companies also announced a packaging partnership with specialty materials firm Eastman to upscale use of molecularly recycled plastics. The deal would see the beauty major integrate new materials into its production process, helping it edge closer to its 2025 sustainability goal for 75-100% of its packaging to be recyclable, refillable, reusable, recycled or recoverable.