APTAR beauty packaging meets Credo's sustainability guidelines

By Deanna Utroske

- Last updated on GMT

@ Getty Images \ (photoguns)
@ Getty Images \ (photoguns)

Related tags aptar Packaging Sustainability Credo

This month, the packaging supplier and the clean beauty retailer teamed up to make it all the easier for cosmetics, personal care, and fragrance brands to choose packaging that Credo deems sustainable.

“As a leader in the packaging industry our mission is to help our brand partners on their sustainability journey while working towards our own circular economy goals,” ​Philippe Erhart, President of Beauty and Home North America for APTAR, says in the supplier’s recent media release.

“By pre-qualifying our sustainable products, produced in North America, in alignment with Credo’s guidelines,” ​he says, “we hope to facilitate easier sourcing and provide clear guidance on our products’ environmental impacts.”

An initial 45+ pre-qualified packaging solutions and components have been determined to meet Credo’s new sustainability guidelines. Similar to clean ingredient guidelines, Credo’s Sustainable Packaging Guidelines will limit what beauty products the retailer will carry both in-store and online. And as Cosmetics Design Editor Deanna Utroske reported earlier this year, Credo’s Sustainable Packaging Guidelines are made up of 4 phases and will begin to take effect in June of 2021.

It will take brands, retailers, and suppliers to make clean beauty packaging possible

Some of the most relevant new clean beauty packaging guidelines coming from Credo include the requirement that cosmetics and personal care brands “replace virgin petrochemical plastic with 50% or more recycled plastic, or another non-plastic material, by June 2023;” ​that brands can’t simply state or suggest that packaging is recyclable or compostable, they must instead provide sustainable disposal instructions; and that truly reusable and refillable packaging will be given preference.

APTAR’s collection of pre-qualified beauty packaging comprises full airless packaging solutions, a selection of dispenser and spray technologies, and a sizable range of dispensing closures made from 50% - 100% post-consumer recycled resin.

And that selection of pre-qualified ‘Credo sustainable’ packaging is likely to expand. APTAR has already committed to making all of its beauty and home packaging technologies and components recyclable, reusable, or compostable by 2025—in accordance with terms and definitions set by the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment.

Mia Davis, Credo’s Director of Environmental and Social Responsibility, shares comments about why the company’s new guidelines as well as relationships with suppliers like APTAR are necessary to help the beauty industry make meaningful changes in the interest of environmental sustainability, saying, “We are at a crucial point with regard to consumption and waste. It is time that beauty companies make real, actionable commitments that will drastically reduce this sector’s impact.”​ 

“Credo’s Sustainable Packaging Guidelines,” ​adds Davis, “offer brands clear goals and deadlines for better material choices, and as a part of this work, we’re forging new, pre-competitive alliances with packaging companies like Aptar to ensure access to better, more sustainable materials.”

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