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Raise the Green Bar Sustainability Summit is this Thursday

19-Oct-2020 - Last updated on 19-Oct-2020 at 14:41 GMT

On October 22, the cross-industry sustainability event (now in its fourth year) goes online with a half-day of programming meant to help corporations, brands, and consumers connect and coordinate on all things sustainability.

Since the inaugural event in 2017, Raise the Green Bar has been a dynamic in-person event, hosted in New York City by Good Housekeeping and Made Safe. This year, not surprisingly, the event has moved online; it’s a pandemic precaution that makes this sustainability forum all the more accessible to stakeholders across the country and around the world.

Beauty industry leaders to speak at Raise the Green Bar Sustainability Summit in 2020

This year’s program includes a number of leading voices in the cosmetics and personal care sector as well as experts from other consumer goods sectors that influence consumer perceptions and trends in beauty.

Birnur Aral, Director of the Health, Beauty, and Environmental Sciences Laboratory at the Good Housekeeping Institute, will again present this year’s Sustainable Innovation Awards very near the end of the Summit on Thursday, October 22. In previous years, winners have included Osmia Organics, Burt’s Bees, Follain, Mrs. Meyers, Aveda, Unilever’s The Right to Shower, and many more.

Daya Fields, formerly VP of Marketing and Product Development at Alaffia and current President of both Pipette and Purecane, two of the in-house consumer brands from biotech company Amyris Inc (which is also responsible for the popular skin care brand Biossance) is speaking at this year’s Raise the Green Bar event as well. In a discussion moderated by EcoSessions Founder Kate Black, Fields will share insights on why this year “progress feels just as important as profit[,] how greener companies are showing leadership during these unprecedented times — and how consumer demand is driving change, including stronger commitments to the environment as well as [to] gender, racial and social equality.”

Sarah Paiji Yoo, CEO and Co-Founder of Blueland (a company eliminating packaging in the personal care and household products space), will be speaking this year too; as is Hillary Peterson, Founder of the popular natural skin care brand True Botanicals.

Julee Wilson, Beauty Director at Cosmopolitan Magazine, is on the program, leading a fireside chat with Lauren Conrad, who just this month launched her eponymous brand Lauren Conrad Beauty at Kohl’s (she launched it DTC on her own site in August this year).

Find the full Raise the Green Bar Sustainability Summit program and a link to register here.