dpHUE names Beth Spruance Bennett CEO to lead growth through COVID

By Deanna Utroske contact

- Last updated on GMT

© Getty Images \ (pondsaksit)
© Getty Images \ (pondsaksit)

Related tags: people on the move, Leadership, Ceo, Hair color

In response to the at-home hair color brand’s tremendous growth, Donna Pohlad, Founder and CEO, brought on Bennett to take over the top job and guide the brand’s cross-channel strategy.

With salon and spa services limited, virtual, or entirely unavailable due to Coronavirus precautions, at-home and DIY products that (to an extent) replace professional services are selling well. Hair color in particular has seen a lift; and brands big and small are responding to the surge in consumer demand.

Late last month, for instance, L’Oréal launched a new suite of digital services—virtual color-matching tools, video consultations, and more—under the heading Haircolor Concierge​. And new product lines from Henkel and Madison Reed are gaining traction in the at-home hair color market as well.

dpHUE sees accelerated sales growth during COVID

The past few months have been a particularly interesting period for dpHUE as sales growth accelerated even further during the COVID-19 outbreak in March,”​ Donna Pohlad, the brand’s Founding CEO tells the press this week.

“We had an exponential increase in the number of customers and salon professionals we were engaging through our direct channels, as well as continued strong momentum across the rest of the retail trade,”​ explains Pohlad in the media release announcing a new CEO for dpHUE.

During this time, “retaining new customers while continuing to build our awareness became paramount,” ​she says, adding that, “When I met Beth, I knew she was the right person to lead us in these efforts well into the future.”

The right people and partnerships are helping dpHUE gain market share

Pohlad launched dpHUE in 2011 with a singular focus: “dpHUE creates and sells products that are designed to help maintain fresh hair color between salon visits,”​ as she noted in her Indie Beauty Profile​ a few years back.

Over the years, retail partnerships and the brand’s affiliation with renowned colorist Justin Anderson have been instrumental in growing awareness and loyalty among both consumers and salons pros.

“The brand took flight in 2016 when it launched in all Ulta stores, on Ulta.com, Sephora.com, and began building out its direct to consumer platforms,” ​explains this week’s media release. “Co-Founder and CelebrityColorist Justin Anderson has played an instrumental role in engaging with the salon community andestablishing dpHUE as a trusted brand amongst hair professionals.”

Now, Beth Spruance Bennett has joined dpHUE as CEO, bringing her marketing experience from roles with Origins Natural Resources, Estée Lauder, and L’Oréal to the benefit of the brand.

“My goal,” ​she says, “is to take the organic need, and new customers generated during this time, and to build on that, as well as to build on the partnerships we have formed with salon professionals.”

Related news

Show more

Related products

show more

CameleonCaps™ Brochure: Asian Shade Chart

CameleonCaps™ Brochure: Asian Shade Chart

Tagra Biotechnologies | 22-Feb-2021 | Product Brochure

Asian skin tones often present a challenge for cosmetics manufactures so; we created a special brochure with a shade chart dedicated to Asian skin tones...

Densi’Beard™, beard density enhancer

Densi’Beard™, beard density enhancer

Robertet Health & Beauty | 15-Feb-2021 | Infographic

Densi’Beard is one of the only natural ingredients with proven efficacy to increase beard density.
In early as 3 months, the clinical results have...

Mineral SunCaps™ overcome formulation challenges

Mineral SunCaps™ overcome formulation challenges

Tagra Biotechnologies | 08-Feb-2021 | Data Sheet

Made of cellulose-based polymer, Cellu TitanCap™ and Cellu ZinoCap™ are microcapsules of mineral UV filters. Their innovative formulations improve functionalities...

How to Pick an Inventory Management Solution

How to Pick an Inventory Management Solution

Oracle NetSuite | 02-Feb-2021 | Technical / White Paper

With the right inventory management solution in place, businesses can flex and adapt quickly regardless of market conditions, challenges or changing business...

Related suppliers

Follow us


View more