More consumers are buying beauty online than ever before. And if and when retail as it existed will ever make a full comeback is still uncertain. But many brand’s packaging take-back programs rely on collection bins in retail stores.
Of course, DTC brands and others eager to find solutions to the challenges that the Coronavirus pandemic presents are working around all that.
The Recycling Envelope program lets Timeless Skin Care consumers send plastic back
Timeless Skin Care has opted to launch a Recycling Envelope program this month in partnership with Terracycle.
“We are committed to minimizing our carbon footprint through initiatives like TerraCycle,” says Timeless Skin Care CEO and Founder Veronica Pedersen, in this week’s press release.
“Sustainability, along with clean, concise formulas, are very important to our customers,” she says, noting that “TerraCycle is the perfect partner to assist us in continuing our efforts to care for the health of our skin and the planet.”
TerraCycle set to recycle hundreds of thousands of Timeless Skin Care bottles
The brand’s new plastic recycling program is free-for-consumers. (TerraCycle, however, is a for-profit conscious business venture. And more details on the company’s business model can be found here on Cosmetics Design.)
Timeless Skin Care consumers here in the US, simply need to go online and request postage-paid return envelops and send qualifying packaging in for recycling.
Much of the brand’s primary packaging is glass. Those containers are not a part of this initiative. According to this week’s press release, “TerraCycle will collect and recycle the 2 Eye Serums, the Hydrating HA Sprays and the customer favorite, 20% Vitamin C + E Ferulic Acid Serum.” And it emphasizes that, “By volume, TerraCycle recycles over 97% of the waste that they collect.”
The current Timeless Skin Care – TerraCycle partnership will allow for as many as 500,000 bottles to be recycled.