Givaudan launches Brazilian botanical extract collection
Called RitualEssenz, the range includes three new botanical extracts, which have been chosen both for their active properties and the fact that they are also exotic or unusual.
But exotic or unusual does not mean scares. The ingredients have been sourced with thecompany’s ‘A Sense of Tomorrow’ sustainably strategy, which means the Givaudan team has chosen extracts with a sustainable supply from biodiversity.
Promoting science, innovation and sustainability
The teams says that thanks to this strategy the new line of ingredients reflects the company’s aim to promote science and innovation while also adding value to local communities involved in the farming and harvesting process.
While supporting sustainable agriculture and forest management practices, the team also cultivates benefit sharing to support communities and families involved in the sustainable supply of the raw materials used in the line.
The range has been sourced using botanical extracts from Brazilian Jambu, Matéand Guarana, which were all chosen both for their availability and significant active properties.
The RitualEssenz range
Those botanicals have been sourced from all over the vast expanse of Brazil, which is by far the biggest country in Latin America and is supports one of the world’s 17 mega-diverse eco-systems.
- RitualEssenz Brazilian Jambu from Sấo Paulo and Paraná areas can be seen as a natural Botox as it will act as local anaesthetic and mild muscle relaxant.
- RitualEssenz Brazilian Maté from the Santa Catarina and Paraná areas is a rich source of antioxidants, vitamins and minerals. It can be ea sily used in skincare and haircare formulas.
- RitualEssenz Brazilian Guarana from Bahia is a high source of energy, a perfect ingredient to fight fatigue and uplift your mood.
