Schwarzkopf partners with TerraCyle to up sustainability

21-Nov-2019 - Last updated on 21-Nov-2019 at 14:01 GMT

Related tags Henkel Schwarzkopf Hair care Recycling

Hair care specialist Schwarzkopf has partnered with international recycling provider Terracyle to launch its free Schwarzkopf Recycling Program in the US.

The program will begin on January 1^st, 2020, and will enable Schwarzkopf consumers to recycle any hair care or hair styling or coloring products from its US portfolio by using the Terracyle recycling platform.

The hair care brand owner says it is incentivizing its customers to join in on the program by pledging that its US consumers can earn points which can be redeemed for charitable gifts, or else converted into cash that can be donated to any non-profit, school or charitable organization.

How the program works

Upon its launch, consumers will be able to collect used packaging from Schwarzkopf product and, when they are ready, they are able to download a shipping label from the TerraCycle website to then mail it in for recycling.

Once received, the team at Terracyle commence the process by cleaning the used packaging and then melting it into hard plastic that can be remolded to make a wide variety of new recycled products.

“Until now, the recyclability of hair color and styling products was difficult due to product packaging needs and the requirements of curb-side recycling programs,” said Manuela Emmrich, Marketing Director, Hair US, Henkel Beauty Care, which owns the Schwarzkopf brand.

“Through the TerraCycle program, we’re proud that Schwarzkopf retail products will now be 100% recyclable.”

Henkel wants to recycle all of its consumer packaging

As part of its partnership with TerraCycle, Henkel’s US operations also want to ensure that 100% of the packaging used in its Beauty and Laundry & Home Care packaging is recyclable, reusable or compostable by 2025.

“Since our founding, TerraCycle has made it our mission to ‘Eliminate the Idea of Waste’ and provide solutions for difficult to recycle items that are not traditionally recyclable curb-side,” said Tom Szaky, founder and CEO of TerraCycle.

“It’s a privilege to continue our ongoing relationship with Henkel and expand our partnership to include the Schwarzkopf Recycling Program. We look forward to partnering with them for many years to come.”