method soap teams with Minted on limited edition packaging

By Deanna Utroske contact

- Last updated on GMT

photo courtesy of Minted
photo courtesy of Minted
The SC Johnson-owned soap brand method is the first personal care brand to license art work from Minted, a design platform that uses data to sell art and graphic design by independent creative professionals worldwide. And this week the venture launched a licensing service for brands and retailers.

Miaiam Naficy founded Minted as an online design marketplace in 2007. The platform sources art from indie professionals by category (like fabric design, personal stationery design, art prints, greeting cards, etc.); site visitors vote on the submissions; and Minted makes and sells the winning designs sharing, sales revenue with the artist. In the beauty industry Naficy may be more well know for her time leading ecommerce for The Body Shop or for founding in 1998, a site Wikipedia describes as the “first major online retailer of cosmetics.”

Commercial licensing

Wednesday, Minted launched its new licensing service for brands and retailers with 2 notable partners signing on to the service: Samsung and method. The foundation of Minted’s licensing concept is its unique design sourcing and rating strategy, which this week’s press release describes a “predictive analytics platform.” ​What Minted purports to be predicting is what designs will sell well.

Minted already sells direct-to-consumer in the same categories it solicits design in (fabric for home décor, wall art, stationary, etc.), and the company makes art and stationary for select retailers. Now, “with the launch of Minted Licensing, more than 200,000 competition-winning patterns and designs from Minted’s artist community will be applied to any product category imaginable - consumer staples, apparel, home goods, electronics, and more,” ​explains the press release.  

Soap packaging

“method and Minted share a belief in the power of creativity through thoughtful design to bring people together,” ​says Connie Chen, VP of brand at method, in her remarks to the media.

“We partnered with Minted to realize this shared value, creating a beautiful collection of planet-friendly cleaning and personal-care products that highlight independent artists and support the greater creative community,” ​explains Chen.

The brand will feature Minted designs on its soap bottles in a limited edition, available online and in-store at Target as of this month. And new method soap fragrances have been blended to align with each design.

“The launch of Minted’s licensing business gives us the unique opportunity to power product design for top retailers and consumer brands,” ​Naficy tells the press “Minted’s crowdsourcing technology and predictive analytics allow our partners to meet consumers’ high bar for design. We are proud that companies we respect so much have chosen to join us to help fuel their differentiation and growth.”



Deanna Utroske, Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Related topics: Packaging & Design, Packaging

Related news

Show more

Related products

show more

COSMOGEN banks on a low impact Product strategy

COSMOGEN banks on a low impact Product strategy

Cosmogen | 27-Jan-2020 | Data Sheet

Powered by the market, COSMOGEN adopted a new strategy about packaging, considering the product throughout its entire life cycle, from design to disposal,...

Beauty Tech Unboxed: innovation for the digital age

Beauty Tech Unboxed: innovation for the digital age

Sagentia Limited | 13-Jan-2020 | Research Study

Sagentia recently conducted quantitative and qualitative research with more than 2,000 UK adults. Our aim was to drill down into the basics of what digital...

Koster Keunen’s Global Sustainability Program

Koster Keunen’s Global Sustainability Program

Koster Keunen, Inc | 01-Oct-2019 | Direct Enquiry

We follow the UN Development Goals as part of a sustainable future for all. Our program is a serious commitment to a healthy ecosystem with a fair and...

Sustainability: Ingredient Integrity & Impact

Sustainability: Ingredient Integrity & Impact

Croda Europe Ltd | 06-Nov-2017 | Research Study

The drive for transparency on sustainability programmes is putting increased pressures on the chemical industry to develop robust well-rounded initiatives....

Related suppliers

Follow us


View more