While the Nouryon name is new, the company has taken care to keep its history and heritage intact: “Nouryon has a history that stretches back nearly 400 years and its new name and brand identity reflect that heritage,” explains a media release announcing the name change. “Noury & Van der Lande was one of the first companies to realize the important role chemistry could play in everyday life; today, Nouryon is a world leader in essential chemistries used to manufacture everyday products.”
And, the company’s chief communications officer Vivi Hollertt, describes how the whole team was involved in the renaming. “When we started developing our new name and brand we asked our employees what mattered most to them,” she tells the press.
“Our employees are especially proud of our heritage, as well our track record of growing through partnerships, innovation, sustainability, and contributing to society. We combined all of this to create a brand identity for Nouryon which is true to who we are and helps us stand out from our competitors,” says Hollertt.
New name, new plan
Nouryon intends to become “an independent, global specialty chemicals leader,” according to the media release. The company will continue to serve industries ranging from paper to plastics, and from building materials to personal care; and clients in 80+ countries around the world.
“Launching our new company is a significant milestone to add to our proud history and we are all looking forward to this exciting new chapter,” CEO Charles W. Shaver, told the press on Tuesday. “We are ready to leverage our experience, global presence, and strong company culture to unleash our full potential as an independent company,” he says.
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.