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Beraca launches technologically advanced hair conditioning ingredient

By Simon Pitman

- Last updated on GMT

Beraca launches technologically advanced hair conditioning ingredient

Related tags Brazil Amazon rainforest

Targeting the massive hair care market in Latin America and world-wide, Brazil-based Beraca has launched a new hair conditioning ingredient, Capillus Pro 22, made with materials sourced from the Amazon rain forest.

Also being marketed as a secondary surfactent, the company says the ingredient is a unique combination of natural materials that have been developed using transformation technology for maximum performance.

Beraca has built a name for itself as a supplier of ingredients that include açai, babaçu and brazil nut oils, as well as a range of butters that include bacuri, murumuru and cupuaçu derived from the Amazon rainforests of Brazil.

Beraca focus on technologically advanced ingredients

However, as Paola Patriarca, personal care innovation specialist at Beraca, explains, increasingly the company’s focus is turning to natural-based ingredients with highly active properties that are enhanced with the help of science.

“This new ingredient combines the natural benefits of behenic acid-rich praçaxi oil sourced from the Amazon, which gives it enhanced conditioning effect thanks to the inclusion of technologies that have enhanced the natural benefits,”​ said Patriarca.

‘Our clinical trials have shown that the ingredient can help improve the measureable condition of the hair by 28% compared to a control, while it can also maintain the volume and manageability of the hair.”

Unexpected results…

But the development team also discovered that the ingredient had an unexpected result that is one of the most important attributes for any hair conditioning product.

“Our trials showed that the ingredient also improved the measurable shine of the hair, especially for dry, damaged and color treated hair. Indeed, the trials showed a 112% improvement in the brightness of hair tresses compared to the control model,”​ said Patriarca.

“Also, the formulation of the product is very easy, because Capillus Pro 22 has a very low melting point, which means that less energy is needed to formulate the product, spelling cost savings for formulation labs and processing operations.”

Initially the product is being targeted at the Latin American market, but the roll out will eventually be for the global hair care market. 

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