Trend Spotting: MakeUp in New York 2017 – Part 2

By Deanna Utroske

- Last updated on GMT

Trend Spotting: MakeUp in New York 2017 – Part 2

Related tags New york New york city

Part 2 of Cosmetics Design’s look back at last week’s global color cosmetics trade show in New York City is all about the innovative packaging and updated beauty tools shown at the event.

Trend Spotting: MakeUp in New York 2017 – Part 1​ included exhibitor and attendee numbers as well as a look at novel product formats. Here we cover emerging trends in packaging and tools.

Packages and dispensers

Powder sprayers are certainly a beauty packaging trend on the rise. Several companies at MakeUp in New York were showing various options. Yonwoo/PKG, for instance, was offering a new powder sprayer that looks quite like a conventional skin care product spray bottle and, according to Jisoo Lee, was very popular with booth visitors. Other companies were showing powder sprayers, several in the ball-pump style.

Cosmetic Technics Korea’s packaging options included a click-top opening jar, designed to require less contact and less dexterity to open. Roberts Beauty was featuring its hinge-less compact, the detachable mirrored lid can be used as a branded accessory once the product is gone, explains Angela Munoz, the company’s sales director. And during product application the mirror can be slotted into the compact base in an array of positions to suit the user’s preference.  

Marker-style makeup applicators were on display at MakeUp in New York. The Makeup Market Pen from United Brands was even featured on the show’s Innovation Tree. Other quirky packages that stood out at the show include lip product containers that look like lollipops and popsicles, like those from Taimeng Beauty.

Wooden lids, jar covers, and decorative finishes made to look like wood were seen at various booths throughout the show as well.

Tools and accessories

Plenty of brush and applicator styles were on display at MakeUp in New York this year. Hyang Nam Beauty and Taiki, for instance, were both showing tools with infused brush fibers. Hyang Nam Beauty has makeup brushes made with tourmaline infused PBT for an anti-bacterial effect; and these were featured on the Innovations Tree. Similarly Taiki was showing brushes made with a patented antimicrobial tech.  

Taiki was also showing a new version of its synthetic TaFre, TaFre-g made with a blend of fibers to mimic the quality and effect of brushes made with natural goat hair. TaFre-g, “was launched in the last few months to cater to more affordable brands,” ​Isabelle Tappan, account manager for Taiki USA, tells Cosmetics Design. She says the company “has fewer customers asking for natural hair.” ​And this trend is also why Taiki offers a vegan brush option with bamboo handles and recyclable aluminum ferrules.

Raphaël makeup brushes “develops all brushes in partnership w brands,” ​Sarah Lory, a key account manager for the company, tells Cosmetics Design. Still, Raphaël was showing a new style suggestion, luxury brushes made without any metal ferrule. The sample collection featured “sleek modern lines,[a] warm hand feel [for] pleasant handling, [and took advantage of the company’s] new manufacturing process,” ​according to display materials accompanying the sample brushes.

Korean brush maker Asadal was showing somewhat more novel brush options at MakeUp in New York, a three-block brush set that slides apart for use and fits together for storage or travel. And the company was showing other styles developed purely for their decorative appeal, like a brush with three distinct tufts to form a heart. Other brush companies were showing hearts too and at least one had rose shaped brush on display.

Asadal also had a patent-pending tool on show; the small plastic contrivance slips around the palm of the hand, and has one smooth side for use as makeup pallet and a washboard side for brush cleaning.  


The next few MakeUp in events are scheduled for February 8th and 9th in Los Angeles, California; April 11th and 12th in Shanghai, China; and April 25th and 26th​ in Seoul, South Korea. Find out more here​.

Related news

Show more

Related products

show more

Get up to $500 off IGEN™ Non-GMO Tested Program!

Get up to $500 off IGEN™ Non-GMO Tested Program!

Content provided by SGS Nutrasource | 04-Jul-2024 | Insight Guide

The cosmetics industry has seen unprecedented growth in recent years, and with this growth comes a rising concern for what’s inside our everyday products.

Calendula Cellular Elixir: Alchemy in a cell

Calendula Cellular Elixir: Alchemy in a cell

Content provided by Naolys | 07-Jun-2024 | Product Brochure

Get ready to experience a cellular evolution in skincare with InnerLift Calendula's advanced Plant Cell biotechnology.

Exosomes: Passing Trend or Transformative Reality?

Exosomes: Passing Trend or Transformative Reality?

Content provided by Naolys | 26-Mar-2024 | White Paper

Exosomes, microscopic vesicles naturally present in abundance within Plant Cells, have garnered significant attention within the scientific and cosmetic...

Related suppliers

Follow us


View more