Anti-pollution cosmetics consumers seek visual clues

By Natasha Spencer

- Last updated on GMT

Anti-pollution cosmetics consumers seek visual clues

Related tags Personal care science Cosmetics Human skin color Belinda carli

Belinda Carli, Director of Institute of Personal Care Science, puts forward the importance of seeing the effects of the environment for the growth of the anti-pollution sector.

Visual impact: the environment

Demand for anti-pollution items in Asia is led, in particular by urban consumers in polluted cities, who witness the first-hand visual impact of pollution on both the environment and their skin.

A cause and effect relationship between “consumers seeing smog on a skyline and their skin looking ‘dull’” exists within the skin care segment, Belinda Carli, Director, Institute of Personal Care Science revealed.

As this connection develops, so too have consumers’ concerns demonstrating “clear signs to indicate how pollution is affecting their skin”.

Visual impact: the skin

Consumers in cities and areas that are not as heavily polluted do not visually see a smog line, and equally, do not see ‘dull’ skin complexions resulting from pollution.

As a result, brands targeting consumers in these regions must redirect their marketing messages and tell stories based on other drivers that will accurately appeal to consumers’ needs.

Ideally, these should focus on the importance of truly cleaning skin, another leading driver of the anti-pollution trend. To continue this growth, the emphasis, once again, should be placed on encouraging consumers to understand the effects of pollution, visually.

“In polluted cities, for example, it may take two washes to cleanse the skin, which again, can easily be seen on make up removal pads,”​ said Carli.

Hybridisation is crucial

Anti-pollutant products are forming a significant role in the multifunctional trend: “so many ‘simple’ anti-pollution products in the marketplace, so to be different now, a product needs to be anti-pollution ‘plus’ other benefits,” Carli highlighted.

There are various ways that new propositions entering the marketplace can achieve this. One example is to include creating multiple functions from the active material itself such as anti-pollution offerings with skin whitening benefits.

Alternatively, product developers may use an anti-pollution active with another active such as anti-pollution with anti-ageing protection from two different actives, to pitch to a particular market segment.

Related topics Market Trends Skin Care Hair Care

Related news

Related products

show more

Get up to $500 off IGEN™ Non-GMO Tested Program!

Get up to $500 off IGEN™ Non-GMO Tested Program!

Content provided by SGS Nutrasource | 04-Jul-2024 | Insight Guide

The cosmetics industry has seen unprecedented growth in recent years, and with this growth comes a rising concern for what’s inside our everyday products.

Calendula Cellular Elixir: Alchemy in a cell

Calendula Cellular Elixir: Alchemy in a cell

Content provided by Naolys | 07-Jun-2024 | Product Brochure

Get ready to experience a cellular evolution in skincare with InnerLift Calendula's advanced Plant Cell biotechnology.

Exosomes: Passing Trend or Transformative Reality?

Exosomes: Passing Trend or Transformative Reality?

Content provided by Naolys | 26-Mar-2024 | White Paper

Exosomes, microscopic vesicles naturally present in abundance within Plant Cells, have garnered significant attention within the scientific and cosmetic...

Related suppliers

Follow us


View more