per-fékt beauty gets capital investment from CDG

By Deanna Utroske

- Last updated on GMT

Related tags Investment

per-fékt beauty gets capital investment from CDG
The Cosmetics Design Group (a company with no affiliation to this publication) has bought a majority stake in the successful indie brand, and going forward the two companies will essentially act as partners.

It looks to be a wise investment. The per-fékt beauty brand story seems, well, perfect: an accomplished, creative entrepreneur; cosmetics formulated to double as skin care; concentrated products made with very little water and packaged in smaller containers and boxes; it goes on like this.

The company’s products promise to save consumers time, meet expectations, and save the planet! “The real key to saving the planet is to shop smarter so that we manage our consumption and stop creating waste. You'll be amazed at how simple lifestyle changes can affect your impact on the environment and your budget,” ​says Richard Anderson, president and founder of per-fékt beauty.

Partners in beauty

CDG and per-fékt beauty will, according to a media release about the deal, collaborate to further develop, market, and distribute the brand. And both companies are reportedly pleased with the new arrangement. "We are ecstatic to be partnering with the per-fékt beauty team," ​says Maurice Rasgon, founder and chairman of CDG.

Richard Anderson and his team will now be able to bring their renowned level of passion and enthusiasm to drive even greater innovation and education to the marketplace. Our companies form the ideal combination of talent, creativity, financial resources, and operational execution. These aspects will fuel great new product and marketing concepts, which will add to future growth.”

Growth through customer service

For per-fékt beauty, which Anderson founded in 2005, the deal expands the brand’s resources and, by extension, its opportunities for growth.

"We are very excited to be working with Cosmetic Design Group.  They have the perfect combination of entrepreneurialism, deep industry experience with big and small companies, quick-to-market capabilities, and the financial and operational resources to support our customer service needs,” ​says Anderson. “Their team will undoubtedly help per-fékt beauty achieve its growth potential,” ​he adds.

per-fékt beauty products are currently made in the US and sold online and in 700+ stores.

Buyers and sellers

The market for indie beauty is good, whether brands—like per-fékt beauty—are looking for investors or are staunchly independent.

Innovation and ethics are often what make indie beauty brands standout in the industry and appeal to consumers. As Cosmetics Design reported last month​, following a CEW event on the segment, “Indie beauty companies are…enjoying an escalation in market share. And, those which resonate with consumers and are poised to reach into new markets are seeing an increase in outside investment.”

Brands like Laura Geller, Anastasia Beverly Hills, and Nudestix are making news and stand as good examples of how to scale an indie color cosmetics business.  Now perhaps per-fékt beauty joins the list.

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