Cosmoprof Las Vegas 2015: Air Aroma targets brand awareness through fragrance

By Simon Pitman contact

- Last updated on GMT

At the recent Cosmoprof Las Vegas event Cosmetics Design caught up with Lauren Boothby, who is a leading fragrance consultant at Air Aroma, a company specialized in providing scent marketing strategies to companies in a wide variety of commercial fields.

The company is naturally highly active in the fragrance, cosmetic and personal care fields and was profiling its capabilities as the appointed fragrance provider at the Cosmoprof event in Las Vegas, where it was diffusing a signature fragrance at key spots throughout the showroom floor.

As well as telling the story behind the signature fragrance, Boothby also goes on to explain how a lot of what the company does is built around providing fragrances that provoke specific reactions in consumers that can translate into increased sales.

Related topics: Brand Innovation

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