Cosmoprof Las Vegas 2015: Interview with Aloxxi professional hair care

By Simon Pitman

- Last updated on GMT

Related tags Professional hair care English-language films

George Schaeffer, founder of OPI, of one of the biggest names in nail care, talks about his shift into the professional hair care sector. Having created a household name for the OPI brand, he explains in this interview how he wants to do the same thing in professional hair color.

Schaeffer explains that his objective is for women to go to the hair care salon and not only identify the brand of hair color they want their hairdresser to use, but also to be able to easily identify the exact shade they want with easy to remember names.

Having already achieved this with the OPI brand in the nail care category, he believes that the same technique can be applied to the professional hair coloring category.

Related topics Market Trends Hair Care

Related news

Related products

show more

Get up to $500 off IGEN™ Non-GMO Tested Program!

Get up to $500 off IGEN™ Non-GMO Tested Program!

Content provided by SGS Nutrasource | 04-Jul-2024 | Insight Guide

The cosmetics industry has seen unprecedented growth in recent years, and with this growth comes a rising concern for what’s inside our everyday products.

Calendula Cellular Elixir: Alchemy in a cell

Calendula Cellular Elixir: Alchemy in a cell

Content provided by Naolys | 07-Jun-2024 | Product Brochure

Get ready to experience a cellular evolution in skincare with InnerLift Calendula's advanced Plant Cell biotechnology.

How Nutricosmetics Can Enhance Skin Beauty

How Nutricosmetics Can Enhance Skin Beauty

Content provided by Activ'Inside | 11-Dec-2023 | White Paper

In the ever-evolving realm of nutricosmetics, where inner wellness meets outer beauty, few natural ingredients have captured the spotlight quite like grapes.

Related suppliers

Follow us

Products

View more

Webinars