Art of Packaging awards celebrate top industry achievements

By Simon Pitman contact

- Last updated on GMT

Art of Packaging awards celebrate top industry achievements
The Pratt Institute annual Art of Packaging gala dinner was held in New York recently, celebrating top industry achievements by both established and up and coming packaging designers.

This year’s event helped to raise a further $400,00 towards the Marc Rosen Scholarship fund for Packaging Design by the Pratt Institute, which means that in excess of $3.5m has now been raised for graduate packaging design students at the institute since the fund was established 26 years ago.

This year’s top achiever award for the Art of Packaging went to James Gager, senior vice president and group creative director for MAC Cosmetics and Jo Malone.

Gager has held the position at MAC since 1999 and in that time has been credited as being instrumental to the growth of the eponymous brand thanks to his creative flair and unique take on packaging design. He is also a former graduate of the Pratt Institute.

Establishment of scholarship for packaging design

The event also marked the establishment of the Marc Rosen Scholarship for Packaging by Design, which will provide full tuition for the 2016 - 17 school year and the ability to also be renewed for a second year, making it feasible for top performing students to have their entire tuition fees covered.

Rosen, who is the founder of prominent fragrance packaging company Marc Rosen Associates, teaches a course on cosmetic and fragrance packaging design at the Pratt Institute, and provides scholarships to a number of the top performing students.

This year those students included:

  • Olivia Hwayoung Kim ​(Seoul, Korea): Kim’s “Selene” scent is inspired by the moon’s importance in nature, and derives its name from the goddess of the moon. The form of the bottle references a waxing moon.
  • Liyang Xu​ (Shanghai, China): The name for Xu’s “Cela” scent comes from the French word for conceal. It gives a hint of attitude to the target audience of energetic women, with a sophisticated scent that lingers over time.
  • Saana Hellsten ​(Helsinki, Finland): Hellsten’s “Aenigma” scent is modern and mysterious, a warm and spicy evening scent with multiple dimensions that are referenced in the fragrance bottle design. The intended audience is a bold woman who is independent, strong, passionate and sensual.
  • In-Young Bae​ (Busan, Korea): Bae’s “Lalune” scent evolved from the concept of a flower under the moonlight, blending a classic femininity with a modern sensibility. The scent is intended to “make a woman glow among other people, even in darkness.”
  • Hsiao-Han Chen​ (Taipei City, Taiwan): The name for Chen’s scent, “LinLin Fragrance for Women,” translates to mean “the shimmery water” in Chinese. The name was selected to introduce the fragrance’s special attribute – its subtle, ever-changing notes. The design conveys ripples in water and enhances the fluidity of the scent.
  • Marc Valega​ (Clark, N.J.): Valega’s “Tigris” scent is envisioned as a rare exotic fragrance that originated in Central Asia. Highly sought-after, the fragrance is fierce and evokes a sense of power and allure. The logo is a cross between an Asian woodcut and a coat of arms, adding an element of nobility. The box and bottle design reference the stripes of a tiger. 

Related topics: Packaging & Design

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