Faber-Castell Cosmetics and VariBlend team up on LipMix

By Deanna Utroske

- Last updated on GMT

VariBlend packaging
VariBlend packaging

Related tags Cosmetics

The packaging design company out of Greenville, South Carolina, and Faber-Castell have collaborated on a blended lip shade package-product solution.

The resulting ready-to-market lip product is intended to simplify the supply chain for white label and exclusive brands. Faber-Castell Cosmetics have formulated seven shades and offer custom color manufacturing as well. Beyond that, the packaging can be made-to-order with either a transparent or brand-specified color casing, custom labelling and options of heat transfer and silk-screen decoration.

Dual-dispensing pump
The LipMix product delivery technology takes advantage of VariBlends latest packaging innovation, which dispenses two distinct product formulas in either a fixed or variable ratio. The VariBlend MiniMix container design uses a system of 19 nozzles to combine and transfer the product to the applicator surface. 

The company has calibrated it to release as much as 25microliters per stroke, blending between 3 and 5ml. And, VariBlend has plans to offer it a variety of applicator / case pairings.

“Our proven, easy-to-use system delivers U.S. quality, unsurpassed cost-efficiency and allows the consumer to choose between two shades that can be applied each on its own, or in any of seven combinations,”​ said Robert Brands, CEO and president of VariBlend.

The package is intended for a range of personal care products, ranging from skin care to color cosmetics for the face, eye and lip. 

“Imagine, for example, end-users having to carry only one shade of lip gloss, instead of seven. Now, with MiniMix™, it’s as simple as turning a twist-knob on the adjustable color scale from one to seven,”​ Brands said.

No waste
Studies suggest that consumers prefer products that dispense completely, and may opt not to buy a new tube if there is product remaining inside. “More than two—thirds (69%) say they hesitate to open a new package when there’s still a tiny bit left in the previous one,”​ according to a survey conducted late last year by the surface technology company LiquiGLide.

The LipMix product promises to meet this consumer expectation. “MiniMix™ utilizes patented technology, and is the first ‘spatial’ mixer that custom blends two formulas with no residual product,” ​notes the press announcement from VariBlend. 

The LiquiGlide survey also noted that consumers favor more efficient packages​ for several reasons not the least of which is environmental concerns. 

Multifunctional packaging
As consumers seek out products that meet their need for effective and efficient cosmetics and personal care items, multifunctional packages will be just as relevant as multifunctional products.

Dispensers like this one from VariBlend not only supply either blended products or a spectrum of colors in one pack, the transparent casing also showcases that technology and is as a constant visual reminder to consumers of the multiple benefits involved.

Related topics Packaging & Design

Related news