Within the year, Nathan Halsey, CEO, plans to add an eye cream to the line. And, the business plan for 2015 involves further product offerings as well as the exploration of international partnerships with luxury retailers.
Applying vitamins and minerals—micronutrients—topically to the skin is an effective way to improve skin health and strength, according to dermatologist Zoe Draelos, MD, FAAD, a consulting professor at Duke University School of Medicine, who spoke with Cosmetics Design Deputy Editor Andrew McDougall earlier this year.
Accordingly, popular skin care product formulations regularly integrate vitamins A, C, and E.
The new product line from Bellatorra is no exception. The company’s Cellular Renewal Complex moisturizer lists antioxidants, polysaccharides, minerals and vitamins among the ingredients.
The company’s mist product, touted as an alternative to plastic surgery, boasts a copper-rich ingredient blend.
Copper is required for collagen production, explained Dr. Draelos. Yet anti-aging results derived from topical application of this micronutrient are less definite: “While research has shown that metals such as selenium and copper have skin benefits when included in our diet, effectively adding these metals to a skin care cream can be a challenge because applying micronutrients to the skin my not be as effective as when consumed,” she said.