Appy with your skin care? New technology helps consumers to match products to their needs
‘Quantified Skin’ a data analytics system acts as a consumer’s own personal beauty concierge whereby it takes a picture of the face and matches up a product that would best fit that skin type as a result.
In a nutshell, the app acts as a digital platform that analyzes and monitors skin health, whilst providing recommendations.
The benefits are reported to be two-fold in that the data also works for manufacturers in enabling them to better understand their user, allowing for future innovation in product lines.
“This technology eliminates the trial and error, cost and guesswork of choosing a product that’s right for you,” Chelsea Stenstrom tells CosmeticsDesign.com USA.
How it works
NuSilico is the patented technology behind the app that makes sense of unstructured and incomplete data.
According to Stenstrom, it has proven success in predicting distribution in organ tissue for complex therapeutics with unprecedented accuracy. However, data is only valuable in context and this depends on the many aspects of the business and how the data is to be used.
"The need for excellent information flow, reliable data gathering, and accurate analytics permeates every group in an enterprise. From understanding this data, teams can find more ways to innovate internal activities, innovate current and future products and services, and further build meaningful relationships with customers and partners," says Stenstrom.
An app for this, an app for that
Apps fundamentally act as engaging tools, as technology advances, beauty shoppers are being given the opportunity to consult other consumer ratings, reviews and more details on product lines or to share their recommendation on Facebook to get feedback from friends before making their purchase.
L'Oreal saw the value of developing an app for its hair coloring range and launched ‘My L'Oreal Colorist’ to help women choose the right color without needing to go to the salon for professional results.
Givaudan has also worked to improve its fragrance recommendation app, iPerfumer2 to allow "consumers to get information straight from those in the profession.”
