Breaking the BRIC: in-cosmetics to open lid on Brazil opportunity


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Breaking the BRIC: in-cosmetics to open lid on Brazil opportunity

Related tags Personal care market Cosmetics

Brazil is one of the most lucrative cosmetics markets on the planet and hold huge opportunity for manufacturers, and this will be a key focus of the upcoming in-cosmetics trade show in Hamburg.

Recent research shows that Brazilian women spend 11 times more of their annual income on beauty products than UK women, and as the third largest cosmetics market in the world, it is an ideal focal point for manufacturers looking to make a profit.

The problems, however, is that the country has its own regulatory rules and legal requirements that govern the country's beauty industry, particularly when trying to enter a new product, therefore the in-cosmetics 2014 organisers decided it was the ideal topic to focus on in a series of workshops and presentations.

Follow the rules

One workshop takes place on Wednesday 2 April from 9am-1pm, giving delegates information on the hottest issues, allowing companies to plan their entry in a timely, accurate, and legal manner.

This workshop is designed for product developers and formulators, foreign marketing executives, cosmetic companies and ingredient suppliers looking at Brazil for expansion and growth, and is entitled ‘How to break into the Brazilian personal care market’, and consists of three parts.

The first – Brazil & Latam: Overview on Existing Regulatory Frameworks for Cosmetics Products and Ingredients – will be led by lawyer Claudia de Lucca Mano.

The second, run by Lucas Portilho, Pharmacist and President of Brazilian Society of Cosmetology and Education, will examine new regulations on sunscreens as well as other technical aspects relating to formulas, ingredients and testing.

The third, taken by lawyer Norberto Pasquatti, will look at relevant legal aspects for operating in Brazil whilst the fourth will examine the latest market trends and innovations.

China focus

Aside from Brazil, China also falls into focus at the show as consumers start to enjoy what the cosmetics industry has to offer and this is showing no sign of slowing down.

The ‘How to break into the Chinese personal care market’ workshop kicks off at 2-6pm and is moderated by Dr Alain Khaiat from Seers Consulting, with the objective of giving an overview of the Chinese cosmetic market and the regulatory constraints companies are facing.

Divided into five sessions, the workshop will kick-off with an overview of the Cosmetic Market in China by Yann Pencole from Kline.

This will be followed by an explanation of Chinese Cosmetic Regulation and Ingredient Registration by Mr Xiu Liang, a Professor at the Beijing Institute of Technology.

Mr Gerard Liu from Johnson & Johnson China will then give an industry perspective on registering a cosmetic product whilst Dr Robert Fellous from Intertek Chemicals and Pharmaceuticals will give a similar perspective but on registering a cosmetic ingredient.

The workshop will conclude with a panel discussion.

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