SCS New York to further explore novel green ingredients
Hosted in New York on 16-18th May, the three day summit focuses on novel green ingredients, marketing developments and consumer behavior as well as case studies on organizations at the cutting edge of sustainable development.
According to the market analyst, the aim of the Summit is to encourage sustainability in the beauty industry by bringing together key stake-holders and debate these major issues in a high-level forum.
Programme theme goes green
The opening session will highlight sustainability initiatives in the cosmetics industry, placing emphasis on the ways companies can improve their social footprints as the organisers point out that despite sustainability gaining prominence, the industry appears to be preoccupied with environmental aspects with few focusing on the social dimension.
Two leading cosmetic companies involved in creating positive social impacts are set to share their experiences while others will cover the retailer's perspective, the challenges of implementing a sustainability program, and alternatives to animal testing.
Other presentations are set to focus on the use of plant stem cell technology botanical actives, novel marine ingredients and emerging sustainable ingredients before featured speakers form a panel at the end of the session to discuss "Are green ingredients always sustainable?".
Also a focus on major developments in the industry...
Elsewhere, other industry experts will highlight some of the major developments in the marketing of green (natural & organic) personal care products, placing an emphasis on marketing communications while a regulatory framework for labeling and marketing green cosmetics is described, highlighting best-practices in marketing such products and pointers on how to avoid greenwashing.
"With weak economic conditions persisting and consumer expectations continuing to rise, brands are investing in marketing to drive product sales. However, it is becoming increasingly difficult in the personal care arena to distinguish between legitimate marketing by green brands and greenwashing."
Practical workshop
Finally, the Summit will round off with a day dedicated to a practicial workshop that will tackle the major formulation issues associated with green ingredients.
The leader, Organic Monitor's Judi Beerling will address and inform on the palette of green ingredients available by major raw material class and the formulation and technical challenges of using these green ingredients vis-a-vis synthetic materials are highlighted.
For more information on the summit please see here.
