Lindal projects promising packaging growth in Mexico with aerosol technology


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Related tags Personal care product Mexico Cosmetics

Lindal projects promising packaging growth in Mexico with aerosol technology
Packaging company Lindal is seeing increasing demand for its aerosol technology for personal care products in Mexico thanks to growing acceptance of deodorants and fragrances.

According to Lindal, in the Mexican personal care product category alone is expected to increase aerosol use from 350 million units this year to 450 million in 2013, or nearly 30 percent.

"The market for aerosol products is extremely competitive. As companies jockey for market share, which requires greater product differentiation and packaging premiumization,”​ says Lindal’s Jorge Rodriguez, who projects packaging premiumization to accelerate 28 percent in the coming year.

Changing marketplace

A key reason for increased personal care product demand, Rodriguez adds, is the changing state of the Mexican consumer marketplace, as well as an increase in exports.

"Demand for our aerosol packaging solutions in Mexico demonstrates the new wave of acceptance for high quality personal care products that deliver value. [Lindal] has a number of exciting new launches with leading domestic brands. These include deodorants, fragrances and other personal care products."

Another big trend in Mexico is the changing consumption pattern among male consumers, according to Rodriquez.

"Male Mexicans are increasingly aware of personal care product benefits and are receptive to marketing from multinationals for fragrances, deodorants, shaving products and natural and organic ingredients. This rise in male consumption is particularly important to our overall growth projections."

According to Robert Brands, president - the Americas, for Lindal Group, the increased purchasing power of local market middle class consumers is altering the market landscape.

"Now many consumers seek advanced products with enhanced value-added. We expect dynamic growth in less mature categories such as sun care and baby care, as well as men's wellness."

As a result, Brands said, the company will continue to improve and bolster its Mexican production facility, in anticipation of further demand from multinationals and local customers selling domestically and for export to the US and throughout the Americas.

Growing market

Industry reports indicate that Mexico has one of the biggest personal care product markets in Latin America, with an annualized marketplace growth of 6.6 percent from 2001 to 2006 and nearly two percent from 2007 to 2011.

According to the Mexican Chamber of the Cosmetics Industry, sales of personal care products in Mexico accounted for $80 billion in 2011, with the country’s economy rated 14th globally, reaching a record $1.03 trillion in 2010.

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